# Rooftop Beer Gardens The Brooklyn Navy Yard is Set to Become a Culinary Hot Spot By Katherine Pendrill | Published 2016-05-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/brooklyn-navy-yard References: [grubstreet](http://www.grubstreet.com/2016/05/brooklyn-brewery-expanding-navy-yard.html) & [brooklynbrewery](http://brooklynbrewery.com/blog/brewery-expansion/bigger-badder-brooklyn-er/) Williamsburg's [Brooklyn Brewery](https://www.trendhunter.com/trends/the-stonewall-inn-ipa) recently signed a deal to turn the [Brooklyn Navy Yard](https://www.trendhunter.com/trends/brooklyn-brewery-and-tesco) into a site of a new rooftop beer garden. Following the lead of other cities, the new drinking establishment will help to reinvigorate one of New York's industrial areas. Along with a retail shop, bakery and shipping center, the Brooklyn Navy Yard will soon be home to a 75,000-square-foot brewery and rooftop bar. The brewery will be located on the ground-floor of a newly renovated building, close to the company's [Barrel Aging Facility](https://www.trendhunter.com/trends/pilsner-beers). Although Brooklyn Brewery will continue producing beer at its original location, the Navy Yard outpost will act as a new attraction for residents the area. The move demonstrates how businesses such as breweries can help to transform neighborhoods once reserved for industrial purposes. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 48% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Rooftop Beer Gardens:** Creating unique rooftop beer gardens in urban areas can attract customers and transform industrial neighborhoods. - **Urban Redevelopment:** Redeveloping industrial areas into culinary hot spots and leisure destinations, like the Brooklyn Navy Yard, can revitalize communities. - **Brewery Tourism:** Establishing brewery locations with attractions, such as rooftop bars, can create new tourist destinations and boost local economies. ### Where This Applies - **Craft Beer:** Craft breweries can leverage the popularity of rooftop beer gardens to expand their brands and attract new customers. - **Hospitality:** The hospitality industry can benefit from transforming industrial areas into culinary hot spots and creating unique venues like rooftop beer gardens. - **Urban Development:** Urban developers can find opportunities to convert underutilized industrial spaces into attractive destinations, such as rooftop beer gardens. ## Related on Trend Hunter - [Exclusive Skyscraper Beers](https://www.trendhunter.com/trends/empire-state-building-hazy-ipa.md) - [Galvanized Beer Hall Facades](https://www.trendhunter.com/trends/camden-town-brewery-1.md) - [History-Inspired Modern Taprooms](https://www.trendhunter.com/trends/talea-west-village.md) - [Grocery Store-Converted Breweries](https://www.trendhunter.com/trends/dassai-brewery.md) - [Retailer-Exclusive Craft Beers](https://www.trendhunter.com/trends/brooklyn-brewery-and-tesco.md) - [Renewed Urban Rooftops](https://www.trendhunter.com/trends/heineken-seoul-rooftops.md) - [Community-Centered Rooftop Events](https://www.trendhunter.com/trends/rooftop-revival.md) - [Celebratory Stonewall Beers](https://www.trendhunter.com/trends/the-stonewall-inn-ipa.md) - [Comprehensive Dining Venues](https://www.trendhunter.com/trends/dining-venue.md)