# Typographic Illustration Music Videos "Brooklyn Go Hard" by Jay-Z for (RED) By Marissa Brassfield | Published 2008-12-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/brooklyn-go-hard-jay-z-red References: [psfk](http://www.psfk.com/2008/12/jay-z-portrayed-through-open-source-typographic-illustration.html) & [evan-roth](http://evan-roth.com/jay-z/) Artist Evan Roth, noted for his talent in typographic illustration, recently completed a music video for Jay-Z's "Brooklyn Go Hard" on behalf of (RED) and [The Global Fund to Fight AIDS in Africa](http://www.joinred.com/Learn/HowRedWorks/GlobalFund.aspx). Roth's typographic illustration method involves digitally layering letters to create a face. In the "Brooklyn Go Hard" video, Roth used typographic illustration to create an image of Jay-Z using the letters in the word "Brooklyn." It's an incredibly cool effect. The track was produced by [Kanye West](https://www.trendhunter.com/trends/follow-your-ears) and features vocals from Santogold. Evan Roth's video is open-source, and the code can be downloaded from the Read More URL below. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 46% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Typographic Illustration:** Exploring typographic illustration techniques to create visually compelling content. - **Music Video Production:** Innovation opportunities lie in combining digital art and music to create visually unique music videos. - **Open-source Creative Projects:** Embracing open-source initiatives in the creative industry for collaboration and knowledge sharing. ### Industries Being Reshaped - **Graphic Design:** Graphic designers can leverage typographic illustration to create captivating visuals in various media. - **Music Production:** Music producers can explore incorporating innovative visual elements into music videos to enhance the viewing experience. - **Digital Art:** The digital art industry can benefit from open-source projects, encouraging collaboration and new artistic possibilities. ## Related on Trend Hunter - [Hip-Hop-Influenced Art Installations](https://www.trendhunter.com/trends/bric-house.md) - [Hip-Hop Craft Beer Collabs](https://www.trendhunter.com/trends/beer-collab.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Interactive Typo Art Installations](https://www.trendhunter.com/trends/loveegolov.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [AI-Generated Rap Music Videos](https://www.trendhunter.com/trends/love-you-more.md) - [Personalized AI Album Covers](https://www.trendhunter.com/trends/ai-album-covers.md) - [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md) - [Miniature Artful Hip-Hop Landmarks](https://www.trendhunter.com/trends/danny-cortes.md)