# Envelope-Pushing Film Ads These Brooklyn Film Festival Commercials Feature Bizarre and Bold Themes By Mary Van Puymbroeck | Published 2017-05-23 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/brooklyn-film-festival References: [adweek](http://www.adweek.com/creativity/yo-anything-goes-in-these-insane-ads-for-the-brooklyn-film-festival/) The newly released commercials for the Brooklyn Film Festival are celebratory of a wild and eerie creativity that makes the event so unique. In a series of three [envelope-pushing ads](https://www.trendhunter.com/trends/legitimate-you), the agencies behind this campaign were given free reign of creativity and were allowed to make commercials with both a hilarious, and cringe-worthy tone. The first ad features a man walking down the stairs dressed in full BSDM garb. He trips and cries out in pain. The absurdity of the situation is oddly hilarious. The result is something that strongly appeals to an [alternative sense of appeal and identity](https://www.trendhunter.com/trends/crush-expectations). It is true to the ethos of the Brooklyn Film Festival in a way that would be shocking to those who are unfamiliar with the nature of this event. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Alternative Advertising:** Envelope-pushing commercials that appeal to a distinct audience, with bizarre and bold themes. - **Interactive Commercials:** Commercials that engage the viewer and promote active participation, even if creating an uncomfortable feeling. - **Crossing Boundaries:** Using advertising to cross boundaries and bring awareness to controversial topics, through the use of humor and absurdity. ### Who This Affects Most - **Film Industry:** Collaborating with advertising agencies to create unconventional commercials that showcase the unique nature of upcoming film festivals. - **Advertising Industry:** Developing and promoting more edgy and experimental advertising campaigns that stimulate discussion around important topics, regardless of how unconventional the approach may be. - **Entertainment Industry:** Exploring new ways to reach out to diverse audiences and investing in advertising campaigns that creatively cater to the viewer's sensibilities. ## Related on Trend Hunter - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md)