# Cheeky Packaging Designs Brooklyn Fare's Branding Puts the Fun in Functional By Marissa Brassfield | Published 2009-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brooklyn-fare-packaging References: [eatmedaily](http://www.eatmedaily.com/2009/07/brooklyn-fares-packaging-and-graphic-design/) & [brooklynfare](http://brooklynfare.com/) I love the cheeky packaging Mucca Design created for gourmet store [Brooklyn Fare](https://www.trendhunter.com/trends/official-performance-partners). After all, who wouldn't love [to-go coffee cups](https://www.trendhunter.com/trends/blueprint-coffee) that proclaim, "It's a small, not a tall," and "It's a medium, not a grande"? [Mucca Design](http://www.muccadesign.com/)'s packaging design for Brooklyn Fare includes recycled paper napkins, to-go storage containers, cardboard tubs, and paper bags. **Implications** - Companies have come up with unique packaging and branding strategies in an effort to compete with large retailers. In the instance of Mucca Design's branding for Brooklyn Fare, the company poked fun at the stereotype of pretentious coffee shops. The branding plays off of the idea of it not being a grande coffee, but rather a medium. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Unique Packaging Strategies:** Exploring unconventional and creative packaging designs to stand out in the market. - **Branding with Humor:** Utilizing humorous elements in branding to connect with consumers and differentiate from competitors. - **Mocking Stereotypes:** Challenging established stereotypes through playful and cheeky branding approaches. ### Industries Being Reshaped - **Retail Packaging:** Opportunity to revamp traditional packaging methods and create unique, eye-catching designs in the retail industry. - **Food and Beverage:** Incorporating humor and unconventional branding strategies to create a memorable experience within the food and beverage industry. - **Coffee Shop Chains:** Disrupting the traditional coffee shop experience by mocking the pretentiousness associated with large coffee chains and establishing a unique identity. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Absurdly Tiny Culinary Bags](https://www.trendhunter.com/trends/knorrs-mini-bouillon-bag.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md)