# Retailer-Exclusive Craft Beers Brooklyn Brewery and Tesco Partnered on a New Range By Michael Hemsworth | Published 2025-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brooklyn-brewery-and-tesco References: [grocerytrader](https://grocerytrader.co.uk/brooklyn-brewery-expands-uk-craft-beer-range-in-exclusive-partnership-with-tesco/) & [brooklynbrewery](https://brooklynbrewery.com)  [Brooklyn Brewery and](https://www.trendhunter.com/trends/the-stonewall-inn-ipa) Tesco announced a new partnership in the UK that will see the craft brewery bringing a variety of expressions to the retailer's locations this season. The partnership features a handful of limited-edition options arriving only at Tesco including the Butterfly Photobomb Double IPA, Sorachi Ace Saison Beer and the [Playa De Brooklyn Lime](https://www.trendhunter.com/trends/surf-quenchers) Lager, which have an 8.4%, 7.2% and 4.8% ABVs, respectively. The retailer will also be stocking the Pulp Art Hazy IPA and Bodega Run Pale Ale. Director of Marketing for Ales & Craft at [Carlsberg Britvic](https://www.trendhunter.com/trends/1664-bire-00) spoke on the Brooklyn Brewery and Tesco partnership saying, "Launched as a limited release to drive excitement, the Tesco range is a mix of sessionable favourites and standout, high-impact brews – each one packing the punch of Brooklyn’s vibrant creativity. Working with Tesco, we’re giving beer drinkers more choice than ever, whether they’re after a hazy IPA, zesty lager or something completely different like a Japanese saison." ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 67% | Activity: 68% | Freshness: 38% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Retailer-brewery Collaborations:** Collaborating exclusively with retailers, breweries are leveraging strategic partnerships to enhance brand presence and reach new consumer demographics. - **Limited-edition Beverages:** Crafting limited-edition, retailer-specific beers is creating excitement among consumers and encouraging trial of unique and seasonal brews. - **Beer Variety Expansion:** Expanding beer selections in grocery stores with diverse styles and flavors caters to the evolving palate of the modern beer enthusiast, offering them novel tasting experiences. ### Sectors Adopting This - **Craft Beer Industry:** The craft beer industry continues evolving through exclusive product offerings and strategic partnerships that drive consumer excitement and brand differentiation. - **Retail Industry:** Retailers are diversifying product offerings by partnering with breweries, strengthening their in-store beverage selections to attract a broader customer base. - **Supply Chain Management:** Innovations in supply chain coordination between breweries and large retailers enable streamlined distribution of exclusive, limited-edition products at scale. ## Related on Trend Hunter - [Fruity Collaboration Retailer Beers](https://www.trendhunter.com/trends/brewdog-beers.md) - [Celebratory Stonewall Beers](https://www.trendhunter.com/trends/the-stonewall-inn-ipa.md) - [Fruity Supermarket Beers](https://www.trendhunter.com/trends/seven-bro7hers.md) - [Hip-Hop Craft Beer Collabs](https://www.trendhunter.com/trends/beer-collab.md) - [Collaboration Tea-Infused Beers](https://www.trendhunter.com/trends/teainfused-beers.md) - [Alcohol-Free Beer Packs](https://www.trendhunter.com/trends/special-effects.md) - [Festival Season Beer Ranges](https://www.trendhunter.com/trends/fierce-friends-beer.md) - [Sustainable Surplus Bread Beers](https://www.trendhunter.com/trends/toast-brewing-and-tiny-rebel.md) - [British Americana Beers](https://www.trendhunter.com/trends/american-session-pale-ale.md)