# Brownie-Flavored Sandwich Cookies Oreo Just Revealed a New Brookie-O Cookie Flavor By Katherine Pendrill | Published 2020-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brookieo References: [tasteofhome](https://www.tasteofhome.com/article/oreo-brookie/) & [instagram](https://www.instagram.com/p/CIow57EBxkE/) Just when it seemed that every Oreo flavor had already been done, [Nabisco](https://www.trendhunter.com/trends/oreo-cookie-products) has unveiled a brand new Brookie-O Oreo. The new Brookie-O Oreo flavor is a limited-edition offering that will help consumers kick of 2021. The new flavor is inspired by a treat called a brookie, which is essentially a combination of [a brownie and a cookie](https://www.trendhunter.com/trends/brownie-cookies). To recreate the hybrid treat, the new Brookie-O Oreos feature three layers of creme: brownie, cookie dough and original Oreo creme. The creamy middle is then sandwiched between two classic chocolate Oreo biscuits. The result is a slightly thicker Oreo cookie that delivers the flavors of brownies, cookie dough, and classic Oreo cookies, all at once. The new Brookie-O Oreo flavor will hit stores shelves in January of 2021. Image Credit: @candyhunting ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 21% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Flavor:** The release of limited-edition flavors can create a sense of urgency and excitement among consumers, driving repeat purchases and brand loyalty. - **Hybrid Treats:** Combining two popular treats into one innovative product can capture consumer interest and open up opportunities for unique flavor combinations. - **Flavor Innovation:** Introducing new and unexpected flavors can generate buzz and attract new customers, allowing brands to stand out in a crowded market. ### Industries Being Reshaped - **Snack Foods:** The snack food industry can leverage limited-edition flavors and innovative product hybrids to engage consumers and drive sales. - **Confectionery:** For confectionery companies, flavor innovation presents a chance to differentiate their products and create a memorable brand experience. - **Food Manufacturing:** In the food manufacturing industry, exploring new flavors and product combinations can lead to exciting product launches and increased market share. ## Related on Trend Hunter - [Iconic Cake-Inspired Cookies](https://www.trendhunter.com/trends/oreo-blackout-cake-chocolate-sandwich-cookies.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-cookie-products.md) - [Limited-Edition Dessert Sandwich Cookies](https://www.trendhunter.com/trends/new-oreos.md) - [Nutty Sandwich Cookies](https://www.trendhunter.com/trends/reeses-x-oreo.md) - [Rich Brownie-Packed Cookies](https://www.trendhunter.com/trends/classic-brookie.md) - [Ice Cream-Flavored Cookies](https://www.trendhunter.com/trends/oreo-neapolitan.md) - [Two Toned Sandwiches Cookies](https://www.trendhunter.com/trends/oreo-black-white-cookie-sandwich-cookies.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack.md) - [Meta Cookie-Filled Cookie](https://www.trendhunter.com/trends/the-most-oreo-oreo-cookies.md)