# Hybrid Cookie Desserts Papa John's Brookie Combines a Chocolate Chip Cookie with a Brownie By Katherine Pendrill | Published 2016-07-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brookie References: [theimpulsivebuy](http://www.theimpulsivebuy.com/wordpress/2016/01/07/fast-food-news-papa-johns-brookie/) & [ir.papajohns](http://ir.papajohns.com/releasedetail.cfm?releaseid=948203) While Papa John's dessert menu has always featured a wide variety of choices, one of its most recent additions was a [brownie-cookie hybrid](https://www.trendhunter.com/trends/brownie-cookies) called the 'Brookie.' Released back in December as part of a holiday promotion, the delicious treat gave consumers the chance to enjoy two popular desserts at the same time. The Brookie consisted of an oven-baked chocolate chip cookie crust filled with a gooey chocolate brownie center. The dish was served in the shape of a pie and cut into triangular slices for easy serving. The inspiration for the dessert likely came from a combination of the chain's previous dessert offering, which includes a [gigantic cookie](https://www.trendhunter.com/trends/the-cookie-pie) and [Double Chocolate Chip Brownies](https://www.trendhunter.com/trends/double-fudge-brownie). While it was only available for a limited-time, the Brookie demonstrates how fast food chains can make their desserts stand out by combining different dishes. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 51% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Hybrid Desserts:** Innovative dessert creations that combine two or more popular desserts in one dish present opportunities for creative menu additions and unique dining experiences for customers. - **Non-traditional Presentation:** Presenting familiar desserts in new and non-traditional ways, such as serving a dessert in the shape of a pie, offers disruptive opportunities to make food items visually interesting and more memorable. - **Seasonal Dessert Promotions:** Creating limited-time dessert promotions for seasonal holidays or events provides opportunities to keep menus fresh and exciting, generate buzz and attract new customers, while also encouraging repeat visits from regulars. ### Industries Being Reshaped - **Fast Food:** Fast food chains can capitalize on the Brookie trend by developing unique hybrid dessert recipes to stand out and attract customers away from competitors. - **Casual Dining:** Casual dining establishments can take inspiration from Papa John's and create non-traditional dessert presentations to elevate dining experiences for customers and differentiate from competitors. - **Retail Bakeries:** Retail bakeries can offer seasonal dessert promotions, such as special hybrid creations, to entice customers to make repeat purchases and build brand loyalty. ## Related on Trend Hunter - [Hybrid Holiday Dessert Cookies](https://www.trendhunter.com/trends/brookie-dough-pie-cookies.md) - [Cookie Brownie Hybrids](https://www.trendhunter.com/trends/chocolate-chunk-brookie.md) - [Layered Peanut Butter Brownies](https://www.trendhunter.com/trends/peanut-butter-brookie.md) - [Hybrid Brownie Crust Cookies](https://www.trendhunter.com/trends/brookie-dough-pie.md) - [Rich Brownie-Packed Cookies](https://www.trendhunter.com/trends/classic-brookie.md) - [Hybrid Limited-Edition Desserts](https://www.trendhunter.com/trends/butterfinger-pizookie.md) - [Hybrid Cookie Croissants](https://www.trendhunter.com/trends/the-crookie.md) - [Candy Bar-Topped Dessert Brownies](https://www.trendhunter.com/trends/little-caesars-cookie-dough-brownie.md) - [Hybrid Brownie Ice Creams](https://www.trendhunter.com/trends/brookie-ice-cream.md)