# Hybrid Brownie-Flavored Cookies Crumbl's New Brookie Pie Cookie Features Fresh Vanilla Mousse By Katherine Pendrill | Published 2024-12-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brookie-pie References: [fastfoodclub](https://www.fastfoodclub.com/p/seasonal-delights-crumbl-and-olive-gardens-holiday-comebacks/) & [reddit](https://www.reddit.com/r/CrumblCookies/comments/1f8688h/tester_brookie_pie/)  While its new Egg Nog Tres Leches Cake may be capturing headlines, [Crumbl's](https://www.trendhunter.com/trends/brookie-dough-pie) new Brookie [Pie](https://www.trendhunter.com/trends/festive-ice-cream-bites) is an equally exciting new release. Available as part of the rotating weekly menu for the week ending on December 14th, the new Brookie Pie is a delicious dessert option. A cross between two classic treats, the new dessert consists of a warm semi-sweet chocolate chip cookie wrapped around a house-made chocolate brownie. The whole thing is then topped with a scoop of creamy vanilla bean mousse and a drizzle of semi-sweet chocolate. Because this treat is on the hefty size, it's a 99-cent upcharge for the Brookie Pie. Along with the new Brookie Pie, Crumbl's weekly menu also includes tasty options like the Cowboy Cookie, Raspberry Butter Cake Cookie, and more. Image Credit: Crumbl ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 15% | Activity: 21% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Hybrid Desserts:** Combining classic treats like cookies and brownies into single unique offerings can captivate the market with novelty and indulgence. - **Gourmet Dessert Upcharges:** Introducing premium dessert options with slight price increases appeals to consumers willing to pay for quality and innovation. - **Limited-time Menu Items:** Creating a rotating weekly menu features new and exclusive items, encouraging repeat visits and continuous customer engagement. ### Who This Affects Most - **Bakery and Confectionery:** Innovative dessert hybrids can help drive sales and distinguish brands in the highly competitive bakery sector. - **Specialty Food and Beverages:** Offering premium and exclusive menu items can enhance the brand's unique culinary identity within the specialty food industry. - **Food Service Retail:** Engaging customers with unique and limited-time options can significantly boost in-store and digital traffic for food service retailers. ## Related on Trend Hunter - [Hybrid Holiday Dessert Cookies](https://www.trendhunter.com/trends/brookie-dough-pie-cookies.md) - [Hybrid Brownie Crust Cookies](https://www.trendhunter.com/trends/brookie-dough-pie.md) - [Salted Caramel Pie Cookies](https://www.trendhunter.com/trends/salted-caramel-pretzel-pie-cookie.md) - [Layered Chocolate Brownie Cookies](https://www.trendhunter.com/trends/buckeye-brownie-cookie.md) - [Chewy Double Fudge Brownies](https://www.trendhunter.com/trends/double-fudge-brownie.md) - [Sundae-Inspired Brownies](https://www.trendhunter.com/trends/new-brownie-sundae.md) - [Hybrid Cookie Croissants](https://www.trendhunter.com/trends/the-crookie.md) - [Premium Pie-Flavored Cookies](https://www.trendhunter.com/trends/french-silk-pie-cookie.md) - [Bite-Sized Pies](https://www.trendhunter.com/trends/bite-sized-pie.md)