# Hybrid Brownie Crust Cookies Brookie Dough Pie is a Never-Before-Seen Crumbl Flavor By Katherine Pendrill | Published 2023-12-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brookie-dough-pie References: [ca.sports.yahoo](https://ca.sports.yahoo.com/news/crumbl-announces-2-major-collabs-205954918.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAF9_F535i_wvsbaylCV2w3Bk0rg2Bkea23-1HZjeIKzUOebijt5ubMFFw0TwQk_slC5d5gW9ukXp7_MnCSQ6Ao7Ug_1DjuXPnINycaZt1486B8ZZir0hB7nlsMQJ2bChcqX4lzVbLz9Tni-4bRoZ7Rf5xuonDsV0JNmo9x8ecrjz)  The final week of the year is always a big time for dessert brands and Crumbl is going into this week with a bang by releasing a new, never-before-seen flavor and two other collaborative treats. Available as part of the brand's weekly rotating lineup of flavors, the new [Brookie Dough](https://www.trendhunter.com/trends/peanut-butter-brookie) Pie cookie consists of chocolate chip cookie mousse tucked into a scalloped brownie "pie cookie" crust and topped with even more brownie chunks and cookie dough pieces. As if the new cookie flavor wasn't exciting enough, the brand is also showcasing two collaborative cookies as part of its 2023 holiday drop. There's a peanut butter cookie created in partnership with [Snickers](https://www.trendhunter.com/trends/halloweekend-cookies), and then a brown sugar cinnamon cookie that was crafted in collaboration with with [Pop-Tarts](https://www.trendhunter.com/trends/chocolate-chip-cookie-dough1) – a brand that's riding high off the recent Pop-Tarts Bowl. Image Credit: Crumbl ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 52% | Activity: 65% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Rotating Lineup of Flavors:** Opportunity for dessert brands to offer unique and constantly changing flavors to attract customers. - **Collaborative Treats:** Opportunity for brands to partner and create unique and innovative dessert combinations. - **Hybrid Desserts:** Opportunity to combine different dessert elements to create new and exciting flavor experiences. ### Where This Applies - **Dessert Brands:** Opportunity for dessert brands to innovate and stand out in a competitive market through creative flavor combinations. - **Food Partnerships:** Opportunity for food brands to collaborate and create unique and exclusive products that generate excitement among consumers. - **Bakery Industry:** Opportunity for bakeries to experiment with hybrid desserts and create innovative offerings to attract customers. ## Related on Trend Hunter - [Hybrid Brownie-Flavored Cookies](https://www.trendhunter.com/trends/brookie-pie.md) - [Hybrid Holiday Dessert Cookies](https://www.trendhunter.com/trends/brookie-dough-pie-cookies.md) - [Salted Caramel Pie Cookies](https://www.trendhunter.com/trends/salted-caramel-pretzel-pie-cookie.md) - [Premium Pie-Flavored Cookies](https://www.trendhunter.com/trends/french-silk-pie-cookie.md) - [Layered Chocolate Brownie Cookies](https://www.trendhunter.com/trends/buckeye-brownie-cookie.md) - [Peanut Butter Candy Cookies](https://www.trendhunter.com/trends/peanut-butter-crisp-ft-butterfinger-cookie.md) - [Pumpkin-Flavored Brownie Cookies](https://www.trendhunter.com/trends/pumpkin-brownie-cookie.md) - [Sundae-Inspired Cookies](https://www.trendhunter.com/trends/brownie-sundae-cookie.md) - [Caramelized Biscuit Pies](https://www.trendhunter.com/trends/crumbl-biscoff-pie.md)