# Brownie Batter Ice Creams Baskin-Robbins' New Brookie Batter Ice Cream Has Arrived By Katherine Pendrill | Published 2026-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brookie-batter-ice-cream References: [brandeating](https://www.brandeating.com/2026/07/baskin-robbins-new-brookie-batter-ice-cream.html)  Just in time for the hottest days of summer, Baskin-Robbins has released its new [Brookie Batter](https://www.trendhunter.com/trends/brookie-ice-cream) ice cream and announced the return of its popular [Oreo](https://www.trendhunter.com/trends/golden-oreo-irish-cream-ice-cream) S'mores ice cream for a limited time. Perfect for chocolate lovers, the new Brookie Batter ice cream features a sweet mix of brown sugar- and brownie batter-flavored ice creams, studded with Oreo cookie pieces, chewy chocolate chip cookie dough, fudgy brownie dough, and even more brownie batter-flavored swirls throughout. On the other hand, the returning Oreo S'mores ice cream combines toasted marshmallow- and graham-flavored ice creams with crunchy Oreo cookie pieces and chocolate cookie swirls. Both of these limited-time summer flavors can be ordered by the scoop at [Baskin-Robbins'](https://www.trendhunter.com/trends/oreo-mega-stuf-cone) stores, or enjoyed as part of treats like the Oreo Brookie Batter Sundae. Image Credit: Baskin-Robbins ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 58% | Activity: 66% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Dessert Flavors:** Blending familiar baked goods with frozen treats creates novelty around indulgent formats while giving brands room to refresh menus without inventing entirely new product categories. - **Limited-time Flavor Drops:** Seasonal releases build urgency and social buzz around routine purchases, especially when paired with nostalgic ingredients and high-recognition branded mix-ins. - **Texture-loaded Ice Creams:** Layered inclusions such as dough pieces, cookie chunks, and swirls turn simple scoops into multisensory desserts that support premium pricing and repeat sampling. ### Sectors Adopting This - **Ice Cream:** Flavor innovation centered on mashups and rotating launches helps scoop shops compete with packaged desserts and specialty dessert chains. - **Quick-service Restaurants:** Menu items built around limited-time indulgence provide fast-service brands with traffic-driving offerings that can be promoted across dine-in, takeout, and delivery channels. - **Confectionery:** Cross-category partnerships using cookies, brownies, and candy-inspired components extend confectionery brands into experiential dessert occasions beyond packaged snacks. ## Related on Trend Hunter - [Cinnamon Roll Ice Creams](https://www.trendhunter.com/trends/new-cinnamon-roll-ice-cream.md) - [Awards Season Ice Creams](https://www.trendhunter.com/trends/grahammy-ice-cream.md) - [Cake-Inspired Ice Creams](https://www.trendhunter.com/trends/german-chocolate-cake-ice-cream.md) - [Spring Treat Item Launches](https://www.trendhunter.com/trends/jamoca-mousse-royale.md) - [Banana Peanut Butter Ice Creams](https://www.trendhunter.com/trends/oreo-monkey-business.md) - [Cosmic-Themed Brownie Ice Creams](https://www.trendhunter.com/trends/galactic-brownie-ice-cream.md) - [Fruit-Forward Pie Ice Creams](https://www.trendhunter.com/trends/banana-dulce-de-leche-ice-cream.md) - [Tropical Fruity Ice Creams](https://www.trendhunter.com/trends/tropical-ticket-ice-cream.md) - [Autumnal Candy Ice Creams](https://www.trendhunter.com/trends/twix-caramel-crunch-ice-cream.md)