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# MRI Scan Style
The Brooke Roberts AW10 Collection Seeks Medical Attention

By Meghan Young | Published 2010-03-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/brooke-roberts-aw10
References: [stylebubble](http://www.stylebubble.co.uk/style_bubble/2010/03/scanned-and-knitted.html) & [brookeroberts.net](http://www.brookeroberts.net/)

You might be asking yourself why a fashion designer was mixing the craft with medical technology, but once you take a look at the Brooke Roberts [AW10](https://www.trendhunter.com/trends/hodinkee-and-braun) collection, I don't think you'll question it any further. The stunning futuristic knitwear takes cues from science as well as our very own unique bodies.

The idea behind the Brooke Roberts AW10 collection was not necessarily a stroke of genius. In fact, Roberts is a trained radiographer. Using ChemDraw, ENEAS and Photoshop programs, she created something that brings two of her loves together.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 71% | Activity: 20% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Futuristic Knitwear:** The trend of blending high-tech materials and fashion presents disruptive innovation opportunities in the textile industry.
- **Medical Technology in Fashion:** The trend of incorporating medical technology into clothing design opens up new possibilities for the healthcare and fashion industries.
- **Science-inspired Fashion:** The trend of merging scientific concepts and fashion offers disruptive innovation opportunities in creating unique and avant-garde clothing designs.

### Industries Being Reshaped

- **Textile Industry:** The textile industry has the opportunity to embrace high-tech materials and integrate them into fashion to create futuristic knitwear.
- **Healthcare Industry:** The healthcare industry can explore the integration of medical technology into clothing design, potentially revolutionizing healthcare monitoring and treatment.
- **Fashion Industry:** The fashion industry has the chance to create innovative and unconventional designs by incorporating scientific concepts into clothing collections.

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