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# Shocking Red-Eyed Editorials
The Brooke Candy for Schön Feature is Dark and Captivating

By Erin Fox | Published 2014-12-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/brooke-candy-for-schn
References: [visuellemagazine.blogspot](http://visuellemagazine.blogspot.ca/2014/12/brooke-candy-for-schon-magazine.html) & [schonmagazine](http://schonmagazine.com/)

With blood dripping down from red pixel eyes, the Brooke Candy for Schön editorial is captivating and terrifying all at the same time. Germany-based magazine Schön is no stranger to creating head turning editorials.

American rapper and singer, Brooke Candy, is one for theatrics. The rapper is best known for her [eccentric hair styles](https://www.trendhunter.com/trends/hally-hair-1) and over the top outfits. The combination of both creative figures gives us an amazing fashion feature. With red paint splattered walls and Gotti-inspired furs, the Brooke Candy for Schön editorial is one that will turn heads. The editorial also features [glamorous jewelry](https://www.trendhunter.com/trends/mschf-4), [bloody faced makeup](https://www.trendhunter.com/trends/urban-decay-x-m3gan) and Swarovski-bejewelled devil horns. The December 2014 issue of Schön is currently on newsstands.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 49% | Activity: 49% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Dark Fashion Editorials:** Opportunity for fashion brands to showcase their edgier and provocative product lines and attract younger consumers.
- **Artistic Themed Photoshoots:** Opportunity for photographers and artists to explore unconventional and captivating themes that push the boundaries of traditional editorials.
- **Celebrity Collaboration Editorials:** Opportunity for magazines to collaborate with celebrities from different industries and create unique editorial content that appeals to a wider audience.

### Where This Applies

- **Fashion:** Fashion industry has an opportunity to create edgier and provocative products lines and leverage unconventional marketing strategies to attract younger customers.
- **Photography:** Photographers and artists have an opportunity to explore unconventional themes and push the boundaries of traditional editorials to create captivating and attention-grabbing content.
- **Media and Entertainment:** Opportunity for media and entertainment industries to engage with a wider audience by collaborating with celebrities from different industries and creating unique content that appeals to diverse demographics.

## Related on Trend Hunter

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- [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md)
- [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md)
- [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md)
- [Jewelry-Revealing Rock Candies](https://www.trendhunter.com/trends/mschf-4.md)
