# Sustainably Sourced Skivvies Brook There Provides an Ethically Produced Lingerie Line By Erin Fox | Published 2014-10-23 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/brook-there References: [coolhunting](http://www.coolhunting.com/style/brook-there-organic-ethical-lingerie-portland-maine.php) & [brookthere](http://www.brookthere.com/) Now every aspect of your life can contain organic sustenance—right down your underwear. Brook There, a line created by Brook DeLorme, targets the [sustainable marketplace](https://www.trendhunter.com/trends/oceanhug) with a new twist on ethically sourced clothing. The designer launched her own lingerie company made from [organic fabric](https://www.trendhunter.com/trends/cou-cou-holiday) to help influence change in multi-billion dollar fashion industry. The Maine-based company uses simple styling to attract a wide range of women to the line. Using herself and two models, DeLorme styles a beautiful SS15 lookbook filled with [dreamy bralets and high-waisted skivvies](https://www.trendhunter.com/trends/sparepair-underwear). DeLorme created the line after her husband launched an ethic t-shirt company named Seawall. Not only is her husband in the organics business, but her mother and father often sourced organic clothing in the 80s and 90s. Talk about a family affair, right? ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Ethically Sourced Clothing:** Opportunity for innovative brands to create clothing lines made from sustainable and organic materials. - **Sustainable Fashion:** Potential for the fashion industry to shift towards more eco-friendly and socially responsible practices. - **Organic Underwear:** Growing demand for lingerie made from organic fabrics presents a disruptive opportunity for brands to enter the market. ### Where This Applies - **Fashion Industry:** Potential for fashion brands to incorporate sustainability and ethical sourcing into their business models. - **Organic Clothing Industry:** Opportunity for organic clothing brands to expand their product range to include eco-friendly lingerie. - **Textile and Apparel Manufacturing Industry:** Disruptive innovation potential in the manufacturing sector to develop more sustainable production processes for clothing. ## Related on Trend Hunter - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Eco-Conscious Sugarcane Bras](https://www.trendhunter.com/trends/walmart-8.md) - [Empowering Menstrual Care Solutions](https://www.trendhunter.com/trends/menstrual-care-solutions.md) - [Sustainable Shapewear Lines](https://www.trendhunter.com/trends/oceanhug.md) - [Biodegradable Undergarments](https://www.trendhunter.com/trends/sparepair-underwear.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Dessert-Hued Underwear Ranges](https://www.trendhunter.com/trends/stripe-stare-chocolate-collection.md) - [Sustainably Chic Sleepwear Collections](https://www.trendhunter.com/trends/half-asleep.md) - [Ethical Premium Bedding](https://www.trendhunter.com/trends/linen-reform.md)