# Lovely Secondhand Lookbooks The Brook & Lyn Online Shop Showcases Used Fashion Creatively By Meghan Young | Published 2010-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brook-lyn-online-shop References: [stylebubble](http://www.stylebubble.co.uk/style_bubble/2010/08/aga-at-agate.html) & [shop.brookandlyn](http://shop.brookandlyn.com/look-book) It's one thing to sell vintage fashion items and a whole other thing to present it in such a way as the Brook & Lyn Online Shop has. Beautifully creative, these images belong in a fashion magazine. An entirely new endeavor, the Brook & Lyn Online Shop features founder Mimi Jung's very own coveted used wardrobe. In addition to this recent development on top of her well-established blog, she has also just launched her own jewelry line. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 88% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Creative Secondhand Fashion:** The unique presentation of vintage fashion items offers opportunities for creative marketing approaches, such as lookbooks or editorials. - **Personalized Online Shopping:** The Brook & Lyn Online Shop showcases the founder's wardrobe, providing a personalized and curated shopping experience for customers. - **Integration of Multiple Ventures:** Combining a fashion blog, an online shop, and a jewelry line demonstrates the potential for integrating multiple ventures to cater to a diverse customer base. ### Sectors Adopting This - **Fashion Retail:** The innovative approach of showcasing used fashion items can inspire retailers to experiment with creative ways of presenting their products. - **Online Jewelry:** The launch of the founder's own jewelry line highlights the potential for growth in the online jewelry industry. - **Blogging and Content Creation:** The success of a well-established blog, coupled with the launch of an online shop, showcases the opportunities for monetizing content through multiple revenue streams. ## Related on Trend Hunter - [Phygital Vintage Shops](https://www.trendhunter.com/trends/byronesque.md) - [Unique Chain Collections](https://www.trendhunter.com/trends/vintage-chain-shop.md) - [Mindful Preloved Fashion Platforms](https://www.trendhunter.com/trends/wyse-london-preloved.md) - [Vintage-Inspired Fine Jewelry Collections](https://www.trendhunter.com/trends/vintageinspired-fine-jewelry.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Pre-Loved Plaything Marketplaces](https://www.trendhunter.com/trends/lovevery-preloved.md) - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md) - [Luxury Recommerce Platforms](https://www.trendhunter.com/trends/hewi.md)