# Hybrid Household Cleansers Broo-ver by Ben Fursdon Makes Cleaning a Swift, Effortless Sweep By Matt Ho | Published 2011-07-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/broo-ver References: [dezeen](http://www.dezeen.com/2011/07/12/broo-ver-by-ben-fursdon/) & [ben-fursdon](http://www.ben-fursdon.co.uk/) The Broo-ver is probably one of the best ideas when it comes to simple, easy-to-use and practical household items. When Ben Fursdon went to a landfill site, he was shocked at how many vacuums were being thrown away when they could simply be repaired and reused. After this trip, he decided to come up with a concept that eliminates the number of components in the cleaner, but is also easy-to-use and would be all around useful within the household. The result was the Broo-ver, which [converts a broom into vacuum cleaner](https://www.trendhunter.com/trends/stick-vacuum-cleaner). There are jugs attached to the stick that "collect the dirt and unclips to reveal [removable filters](https://www.trendhunter.com/trends/handheld-vacuum-1)," according to Dezeen. The Broo-ver is a great concept that will save households from purchasing expensive vacuums and it's user-friendly, which is always a positive aspect. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 18% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Repair and Reuse:** The trend of repairing and reusing household items presents an opportunity for companies to create innovative solutions that extend the lifespan of products and reduce waste. - **Simplification of Household Products:** The trend of simplifying household products, like the Broo-ver, opens up opportunities for companies to redesign existing products or create new ones that provide multifunctional and user-friendly solutions. - **Hybrid Cleaning Solutions:** The trend of combining different cleaning methods, such as using a broom and vacuum cleaner in one device, offers possibilities for companies to create innovative hybrid cleaning solutions that enhance efficiency and convenience. ### Who This Affects Most - **Appliances and Electronics:** The appliances and electronics industry can explore disruptive innovation opportunities by developing repairable and reusable household products, reducing the reliance on disposable items. - **Home Cleaning Products:** The home cleaning products industry can capitalize on the trend of simplifying household items by creating innovative, easy-to-use, and multifunctional cleaning solutions that cater to the needs of modern consumers. - **Household Equipment Manufacturing:** The household equipment manufacturing industry has the potential to disrupt the market by introducing hybrid cleaning solutions that combine different cleaning methods, providing customers with more efficient and versatile options. ## Related on Trend Hunter - [Cordless Vacuum-Mop Combos](https://www.trendhunter.com/trends/dreametech.md) - [Curved Vacuum Concepts](https://www.trendhunter.com/trends/qrevo-curvx.md) - [Five-in-One Smart Vacuums](https://www.trendhunter.com/trends/roborock-dyad-pro-combo.md) - [User-Friendly Cordless Vacuum Cleaners](https://www.trendhunter.com/trends/aero-cordless-vacuum-cleaner.md) - [Display-Equipped Vacuum Systems](https://www.trendhunter.com/trends/blend-i-vacuum-cleaner.md) - [Portable Cleaning Systems](https://www.trendhunter.com/trends/pulito.md) - [Cubic Handheld Vacuum Concepts](https://www.trendhunter.com/trends/dust-box-vacuum-cleaner.md) - [All-in-One Floor Cleaning Appliances](https://www.trendhunter.com/trends/eufy-mach-v1.md) - [Automated Mode Vacuum Cleaners](https://www.trendhunter.com/trends/tineco-floor-one-s7-pro.md)