# Gel-to-Water Self-Tanners The St. Tropez Self Tan Purity Bronzing Water Gel Minimizes Messes By Laura McQuarrie | Published 2019-08-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bronzing-water References: [popsugar](https://www.popsugar.com/beauty/photo-gallery/46509030/image/46523508/St-Tropez-Self-Tan-Purity-Bronzing-Water-Gel) & [sttropeztan](https://www.sttropeztan.com/self-tan-purity-bronzing-water-mousse/) Spray and lotion self-tanners are notoriously messy but the St. Tropez Self Tan Purity Bronzing Water Gel sets itself apart as a product with an innovative formula that's easy to apply, [streak-free](https://www.trendhunter.com/trends/tan-fans-sleep-sac), instantly hydrating, clear, doesn't need to be rinsed off and won't transfer. The self-tanning product boasts a completely vegan-friendly [gel-to-water formula](https://www.trendhunter.com/trends/solar-selftanning) that's gentle on the skin and develops into a medium to golden natural-looking tan just hours after it is applied. The tropically scented tanner can be applied day or night and won't stain clothing or sheets after the product has dried to the touch after freshly being applied—thanks to its innovative formula, the Self Tan Purity Bronzing Water Gel gives consumers the power to use the product before bed and wake up with a low-maintenance [healthy glow](https://www.trendhunter.com/trends/instant-bronzing-body-cream). ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 26% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Mess-free Self-tanning:** The St. Tropez Self Tan Purity Bronzing Water Gel offers a gel-to-water formula that minimizes messes, providing a convenient and hassle-free self-tanning experience. - **Vegan-friendly Beauty Products:** The use of a vegan-friendly formula in the St. Tropez Self Tan Purity Bronzing Water Gel taps into the growing demand for cruelty-free and ethical beauty products. - **Overnight Self-tanning:** With its non-transferable formula, the Self Tan Purity Bronzing Water Gel allows users to apply the product before bed, creating an opportunity for a low-maintenance tan overnight. ### Sectors Adopting This - **Beauty and Personal Care:** The innovative gel-to-water formula of the St. Tropez Self Tan Purity Bronzing Water Gel presents disruptive opportunities in the self-tanning segment of the beauty and personal care industry. - **Cruelty-free Products:** The vegan-friendly composition of the Self Tan Purity Bronzing Water Gel aligns with the increasing demand for cruelty-free products, providing opportunities within the beauty industry. - **Sleep Solutions:** The non-stain, non-transferable characteristic of the Self Tan Purity Bronzing Water Gel opens up possibilities for overnight self-tanning products, addressing the need for low-maintenance beauty routines during sleep hours. ## Related on Trend Hunter - [Tinted Tanning Sprays](https://www.trendhunter.com/trends/life-proof-self-tan.md) - [Quick-Dry Self-Tanning Mousses](https://www.trendhunter.com/trends/gradual-selftanning-mousse.md) - [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md) - [Customizable Self-Tanning Serums](https://www.trendhunter.com/trends/gradual-selftanning-face-serum.md) - [Grape Water Tanning Drops](https://www.trendhunter.com/trends/self-tan-sun-drops.md) - [Luxury Self-Tanning Gels](https://www.trendhunter.com/trends/solar-selftanning.md) - [Ultra-Hydrating Bronzing Gels](https://www.trendhunter.com/trends/summertone-bronzing-gel.md) - [Gradual Face Tan Lotions](https://www.trendhunter.com/trends/face-tan-lotion.md) - [Comprehensive Sunless Tanning Products](https://www.trendhunter.com/trends/sunless-tanning-products.md)