# Tanning Sheet Masks St. Tropez's New Product is the First-Ever Bronzing Sheet Mask By Mary Van Puymbroeck | Published 2017-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bronzing-sheet-mask References: [sheerluxe](http://sheerluxe.com/2017/05/12/beauty-hot-product-st-tropez-bronzing-sheet-mask) & [refinery29](http://www.refinery29.com/2017/05/153620/st-tropez-self-tanner-sheet-mask-review) Combining the popularity of Korean skincare with its expertise in self-tanning, 'St. Tropez' has released the first-ever [bronzing sheet mask](https://www.trendhunter.com/trends/bio-enzymes-mask). For those who prefer to use sunless tanners rather than risking the health of their skin by physically tanning, finding a product that works to tan one's face can be surprisingly difficult. For many, the chemicals used in traditional body tanners are too harsh for use on the face. In addition to this, a face tan will fade much more quickly and unevenly than elsewhere on the body because the skin on the face is exfoliated more frequently. This means the already long list of requirements of a sunless tanner is even longer for facial tanners. With this bronzing sheet-mask, the blend of Korean skincare technology with St. Tropez's prowess as a tanning expert make for an easy-to-use, highly effective product. The longer the user leaves the mask on, the deeper the tan. Furthermore, with [no guide color](https://www.trendhunter.com/trends/clear-1-hour-express-self-tan), this tan develops well under makeup, leaving a pretty dewy finish on the skin. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 57% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Bronzing Sheet Masks:** St. Tropez's innovative bronzing sheet mask combines Korean skincare with self-tanning for a convenient and effective way to tan the face. - **Facial Tanning:** The demand for facial tanners that are gentle and long-lasting is driving innovation in the self-tanning industry. - **Sunless Tanning:** The development of new sunless tanning products like St. Tropez's bronzing sheet mask is revolutionizing the way people achieve a tan without risking sun damage. ### Where This Applies - **Skincare:** The combination of Korean skincare technology with self-tanning expertise opens up opportunities for new products in the skincare industry. - **Beauty:** The demand for effective facial tanning solutions presents a disruptive innovation opportunity for the beauty industry. - **Beauty Accessories:** The introduction of bronzing sheet masks creates new opportunities in the beauty accessories market for convenient and easy-to-use tanning products. ## Related on Trend Hunter - [Mess-Free Tanning Products](https://www.trendhunter.com/trends/tan-fans-sleep-sac.md) - [Gradual Face Tan Lotions](https://www.trendhunter.com/trends/face-tan-lotion.md) - [Customizable Self-Tanning Serums](https://www.trendhunter.com/trends/gradual-selftanning-face-serum.md) - [Colorless Self-Tanners](https://www.trendhunter.com/trends/clear-1-hour-express-self-tan.md) - [Sunless Tanning Solutions](https://www.trendhunter.com/trends/glow-pad.md) - [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md) - [Tinted Tanning Sprays](https://www.trendhunter.com/trends/life-proof-self-tan.md) - [Nourishing Bronzing Drops](https://www.trendhunter.com/trends/nourishing-bronzing-drops.md) - [Ultra-Hydrating Bronzing Gels](https://www.trendhunter.com/trends/summertone-bronzing-gel.md)