# Illuminating Bronzing Serums Tan-Luxe's Super Gloss SPF 30 Protects, Hydrates & Creates a Glow By Laura McQuarrie | Published 2021-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bronzing-serum References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/glam-drop-products/2352352) & [tan-luxe](https://tan-luxe.com/) Tan-Luxe positions itself at the intersection of skincare and self-tanning and its newest product takes the form of a [lightweight illuminating and bronzing serum](https://www.trendhunter.com/trends/isle-of-paradise-sunny-serum). The Super Gloss SPF 30 Illuminating Bronzing Drops was created to effortlessly color correct tone, blur imperfections, deeply hydrate skin and create a rich, radiant glow. The product sits somewhere between a serum, bronzer and sunscreen and its multi-tasking formula is loaded with hero skincare ingredients like [hyaluronic acid and squalane](https://www.trendhunter.com/trends/serum-tanner). The plant-based and reef-safe formula creates a luminous, bronzed glow with the brand's innovative Transparent Tanning technology, which creates a natural-looking glow without the heavily pigmented chemicals that some other [self-tanning brands](https://www.trendhunter.com/trends/sunless-tanning-products) rely on. The versatile Super Gloss SPF 30 Illuminating Bronzing Drops can be applied to bare skin, mixed into a moisturizer or used as a highlighter on the high points of the face and body. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 28% | Activity: 26% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Skincare and Self-tanning Hybrid:** A potential disruptive innovation opportunity could be the creation of more effective and efficient hybrid products that offer both skin care and self-tanning benefits. - **Transparent Tanning Technology:** A disruptive innovation opportunity could lie in developing more natural-looking self-tanning products that use transparent tanning technology instead of heavily pigmented chemicals. - **Multi-functional Beauty Products:** The trend of multi-performance beauty products, like Tan-Luxe's Super Gloss SPF 30 Illuminating Bronzing Drops, presents an opportunity for creating more versatile and convenient beauty products for consumers. ### Sectors Adopting This - **Skincare Industry:** The skincare industry could explore more hybrid products that offer both skin care and self-tanning benefits, which could potentially open up new markets for them. - **Cosmetics Industry:** The cosmetics industry could develop more natural-looking self-tanning products that use transparent tanning technology instead of heavily pigmented chemicals to appeal to consumers who want a more natural glow. - **Beauty Industry:** The beauty industry can capitalize on the trend of multi-functional beauty products, like Tan-Luxe's Super Gloss SPF 30 Illuminating Bronzing Drops, by creating more versatile and convenient beauty products that offer multiple benefits to consumers. ## Related on Trend Hunter - [Bronzing Serum Drops](https://www.trendhunter.com/trends/serum-drops.md) - [Serum Bronzing Drops](https://www.trendhunter.com/trends/indie-lees-bronzing-drops.md) - [Glow-Enhancing Sun Care Products](https://www.trendhunter.com/trends/australian-gold.md) - [Skincare-First Self-Tan Drops](https://www.trendhunter.com/trends/self-tan-drops.md) - [3-in-1 Bronzing Drops](https://www.trendhunter.com/trends/studio-tone-spf-50.md) - [Ultra-Hydrating Bronzing Gels](https://www.trendhunter.com/trends/summertone-bronzing-gel.md) - [Nourishing Bronzing Drops](https://www.trendhunter.com/trends/nourishing-bronzing-drops.md) - [Hydrating Bronzing Drops](https://www.trendhunter.com/trends/elf-skin-1.md) - [Nourishing Bronzing Drops](https://www.trendhunter.com/trends/affordable-bronzing-drops.md)