# Palm Oil-Free Bronzers Fluff's Bronzing Powder Appeals to Gen Z with a Unique Formula & Packaging By Laura McQuarrie | Published 2019-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bronzing-powder References: [glamourmagazine](https://www.glamourmagazine.co.uk/article/fluff-cosmetics) & [itsallfluff](https://itsallfluff.com/products/bronzing-powder/) Fluff is an Australian makeup brand that's quickly been called "Glossier for Gen-Z," as it offers a casual yet aesthetically pleasing and ethical approach to cosmetics like its Bronzing Powder. While many mainstream makeup brands push a "more is more" approach to beauty, Fluff embraces the opposite—in fact, its range currently includes just two makeup products. To best serve its target demographic, Fluff spent more than a year getting feedback from [Gen Z](https://www.trendhunter.com/trends/sugar-cosmetics-1) on what they desired most from makeup. The results of these findings supported the creation of the brand's Bronzing Powder, which is suitable for all skin tones and boasts a natural, palm oil-free formula, which many other brands don't have. The [cruelty-free](https://www.trendhunter.com/trends/easy-bake-airbrush-matte) Bronzing Powder is packaged in a weighted metal compact that slides open and can be used to take selfies for social media. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 32% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Beauty:** Creating makeup products with a limited range to cater to the 'less is more' approach embraced by Gen Z. - **Ethical Cosmetics:** Developing palm oil-free formulas that appeal to consumers who prioritize sustainability and ethical practices. - **Inclusive Skincare:** Designing makeup products suitable for all skin tones to meet the diverse needs of Gen Z consumers. ### Sectors Adopting This - **Beauty:** Incorporating minimalist approaches and ethical practices in cosmetics to target the Gen Z market. - **Sustainability:** Creating palm oil-free products that resonate with environmentally conscious consumers. - **Social Media:** Incorporating unique packaging, like a selfie-friendly compact, to encourage user-generated content for social media platforms. ## Related on Trend Hunter - [Bronzer Shade Expansions](https://www.trendhunter.com/trends/cool-bronze.md) - [Compact Travel-Friendly Bronzers](https://www.trendhunter.com/trends/mini-biggy-bronzer.md) - [Vegan-Friendly Talc-Free Cosmetics](https://www.trendhunter.com/trends/polite-society-makeup.md) - [Micro-Fine Shimmer Bronzers](https://www.trendhunter.com/trends/loose-powder-bronzer.md) - [Refillable Magnet-Free Makeup Packaging](https://www.trendhunter.com/trends/fenty-beauty-packaging.md) - [Skin-Caring Bronzer Sticks](https://www.trendhunter.com/trends/beach-freak-bronzer-stick.md) - [Cream-Like Bronzer Powders](https://www.trendhunter.com/trends/warm-wishes-soft-matte-powder-bronzer.md) - [Nourishing Bronzer Balms](https://www.trendhunter.com/trends/bronzer-balm.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md)