# Overnight Bronzing Masks This Charlotte Tilbury Product is a Two-in-One Mask and Self-Tanner By Laura McQuarrie | Published 2017-05-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bronzing-mask References: [byrdie](http://www.byrdie.com/may-beauty-launches-2017/slide3) & [shop.nordstrom](http://shop.nordstrom.com/s/charlotte-tilbury-overnight-bronze-glow-mask-nordstrom-exclusive/4606146) While the majority of self-tanner products are meant to be used during the day and only serve a single purpose, [Charlotte Tilbury's](https://www.trendhunter.com/trends/cafe-airbush) newest cosmetic takes the form of a multipurpose overnight bronzing mask. The Overnight Bronze & Glow Mask promises to hydrate and tan the face, making it possible to apply the product and wake up with skin that's subtly sun-kissed. The formula includes a range of nourishing and protective ingredients like oat kernel extract, as well as DHA to provide a natural-looking tan. Since the bronzing mask is meant to applied just before going to sleep, Charlotte Tilbury takes care to note that as part of a study, "86% of users agree the product does not transfer onto clothes or bedding." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 36% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Multipurpose Beauty Products:** The trend of combining multiple beauty functions in one product provides an opportunity for further innovation in creating products with even more benefits for consumers. - **Overnight Skincare:** The trend of overnight skincare offers an opportunity to create products that work as people sleep, saving time and maximizing the effectiveness of the product. - **Self-tanning Products:** While the self-tanning market is already established, there is an opportunity for innovation in creating products that provide a more natural-looking and longer-lasting tan. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry is constantly evolving, and innovation in multipurpose and overnight products can provide a competitive advantage. - **Skincare Industry:** The skincare industry can benefit from creating more overnight products that work to rejuvenate and nourish the skin while people sleep. - **Self-tanning Industry:** The self-tanning industry can continue to grow by developing more effective and convenient products, such as overnight tanning masks that provide long-lasting and natural-looking results. ## Related on Trend Hunter - [Overnight Brightening Treatments](https://www.trendhunter.com/trends/overnight-brightening-treatment.md) - [Instant Bronzing Body Creams](https://www.trendhunter.com/trends/instant-bronzing-body-cream.md) - [Targeted Tanning Serums](https://www.trendhunter.com/trends/technocolor.md) - [Ultra-Hydrating Bronzing Gels](https://www.trendhunter.com/trends/summertone-bronzing-gel.md) - [DHA-Infused Contour Sticks](https://www.trendhunter.com/trends/contour-stick.md) - [Bronzing Glow Kits](https://www.trendhunter.com/trends/bronzed-glow-kit.md) - [Colorless Self-Tanners](https://www.trendhunter.com/trends/clear-1-hour-express-self-tan.md) - [Age-Defying Serum Tanners](https://www.trendhunter.com/trends/serum-tanner.md) - [Gradual Face Tan Lotions](https://www.trendhunter.com/trends/face-tan-lotion.md)