# Bronzing Blurring Creams The Truly Hotter in Person Bronze & Blur Cream is a Soothing Self-Tanner By Laura McQuarrie | Published 2021-10-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bronze-blur-cream References: [newbeauty](https://www.newbeauty.com/new-body-care-launches-october-2021/5) & [trulybeauty](https://www.trulybeauty.com/pages/hotter-in-person) [Truly's](https://www.trendhunter.com/trends/truly-hardseltzer) Hotter in Person [Bronze](https://www.trendhunter.com/trends/bronze-well-regenerative-glow-drops) & Blur Cream boasts a silky texture and a formula that's beneficial for smoothing and tanning skin. The antioxidant-packed formula boasts not only a strawberry color but also berry ingredients, organic jojoba oil, pomegranate, ginseng and tea tree to brighten and boost radiance. Of all these ingredients, the brand calls out ginseng as a star that's useful for its anti-inflammatory properties, as well as its ability to reduce irritation, redness and swelling, while also enhancing the skin's elasticity. With Vitamin C and AHAs from strawberries, the unique body cream creates a blurring effect. Over time, the product develops to create an even, healthy-looking glowing [bronzed effect](https://www.trendhunter.com/trends/sunless-tanning-products). When used daily, a deeper tan develops, all the while sharing skin-caring benefits. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 91% | Activity: 99% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Bronzing Blurring Creams:** Innovative formulations that blur imperfections while providing a natural-looking tan have the potential to disrupt the traditional self-tanning market. - **Antioxidant Self-tanners:** Skin care-focused self-tanning products that incorporate antioxidant-rich ingredients could capitalize on the current wellness trend while providing sun-kissed skin. - **Multi-functional Skincare Products:** Combining skincare and self-tanning benefits is a growing trend that appeals to consumers seeking simplified beauty routines. ### Industries Being Reshaped - **Beauty and Personal Care:** Incorporating skin care benefits into self-tanning products is an opportunity for companies to capitalize on the growing demand for multi-functional skincare products. - **Wellness:** Self-tanning products with added antioxidant benefits tap into the wellness trend and appeal to conscious consumers looking for beneficial beauty products. - **E-commerce:** The rise of e-commerce has made it easier for emerging beauty brands to enter the market and disrupt traditional industry players with innovative formulations and unique positioning. ## Related on Trend Hunter - [Instant Bronzing Body Creams](https://www.trendhunter.com/trends/instant-bronzing-body-cream.md) - [Ultra-Hydrating Bronzing Gels](https://www.trendhunter.com/trends/summertone-bronzing-gel.md) - [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md) - [Weightless Bronzing Formulas](https://www.trendhunter.com/trends/bronzing-pot.md) - [Bronzing Skin-Brightening Serums](https://www.trendhunter.com/trends/butter-glow-bronzing-serum.md) - [Nourishing Bronzer Balms](https://www.trendhunter.com/trends/bronzer-balm.md) - [Tinted Tanning Sprays](https://www.trendhunter.com/trends/life-proof-self-tan.md) - [Skin-Caring Bronzer Sticks](https://www.trendhunter.com/trends/beach-freak-bronzer-stick.md) - [Bronzing Priming Serums](https://www.trendhunter.com/trends/bronzing-priming-serum.md)