# Bio-Alloy Jackets Earthletica & Modern Meadow Developed the Bronte Jacket By Laura McQuarrie | Published 2024-06-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bronte-jacket References: [insideretail.us](https://insideretail.us/earthletica-teams-with-modern-meadow-to-create-world-first-bio-alloy-jacket/) & [earthletica](https://earthletica.com/en-ca/products/bronte-jacket) Sustainable activewear brand Earthletica teamed up with bio-material maker [Modern Meadow](https://www.trendhunter.com/trends/compostable-bread-bags) to develop a first-of-its-kind lightweight Bronte Jacket crafted from [100% recycled nylon](https://www.trendhunter.com/trends/patagonia-retrox-jacket) and coated with a Bio-Alloy Shield. Named after Earthletica co-founder, competitive swimmer and Olympic Gold Medalist Bronte Campbell, the Bronte Jacket features a [breathable and waterproof membrane](https://www.trendhunter.com/trends/storm-allweather-jacket) free from PFAS/PFC and solvents. PFAS are commonly found in consumer products for their oil-, stain- and water-repellent properties and the Bio-Alloy Shield delivers the breathable, waterproof features active individuals need to stay comfortable and protected outdoors. The innovative outerwear design also integrates a tape-free Airystring Zipper that can be reused in any piece of clothing, and it is lightweight and packable enough to fit in a pocket. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 79% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Bio-alloy Coating:** Innovative bio-alloy coatings provide a sustainable alternative to traditional PFAS/PFC laden materials in waterproof apparel. - **Recycled Nylon Fabrics:** The use of 100% recycled nylon in activewear introduces new possibilities for eco-friendly, high-performance clothing. - **Reuse-ready Zippers:** Tape-free zippers like the Airystring offer a groundbreaking approach to garment closures with a focus on reusability. ### Where This Applies - **Sustainable Fashion:** The Bronte Jacket's biodegradable materials and recycled components signify a shift towards greener manufacturing in the fashion industry. - **Bio-material Manufacturing:** Modern Meadow's development of the Bio-Alloy Shield highlights progressive advancements in bio-material technology for consumer goods. - **Performance Activewear:** Earthletica's collaboration emphasizes the growing demand for high-performance, eco-conscious activewear solutions that are also functional and stylish. ## Related on Trend Hunter - [Recycled Carbon-Made Jackets](https://www.trendhunter.com/trends/lululemon-3.md) - [Circular Outerwear Models](https://www.trendhunter.com/trends/templa-1.md) - [Progressive Protein-Material Fashion](https://www.trendhunter.com/trends/brewed-protein.md) - [PFAS-Free Waterproof Jackets](https://www.trendhunter.com/trends/montane-phase.md) - [Fossil Fuel-Free Lifestyle Garments](https://www.trendhunter.com/trends/dryrobe-pure.md) - [Ethical Merino Wool Clothing](https://www.trendhunter.com/trends/knit-kite-jacket.md) - [Weatherproof PFAS-Free Jackets](https://www.trendhunter.com/trends/arcteryx-revised-beta.md) - [Programmed Mycelium Jackets](https://www.trendhunter.com/trends/mycelium-jacket.md) - [Sustainable Warm Parka Designs](https://www.trendhunter.com/trends/stormshadow-parka.md)