# Hardcore Off-Road SUVs Ford Officially Unveils the Highly-Anticipated Bronco Raptor By Niko Pajkovic | Published 2022-01-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bronco-raptor References: [hypebeast](https://hypebeast.com/2022/1/ford-bronco-raptor-ecoboost-v6-400-hp-off-road-suv) & [ford](https://www.ford.ca/)  American auto manufacturer Ford has officially unveiled the [Ford Bronco](https://www.trendhunter.com/trends/ursa-minor-b30-camper) Raptor, a souped-up, off-road-ready version of the iconic Ford Bronco. Packed with a slew of exciting features, the new SUV has been upgraded by [Ford Performance](https://www.trendhunter.com/trends/bronco-desert-racer), the same team responsible for the impressive [F-150 Raptor](https://www.trendhunter.com/trends/rezvani-fortress). As a result, the Ford Bronco Raptor comes equipped with racing-inspired machinery. Most notably, a twin-turbo three-liter EcoBoost engine capable of delivering 400 horsepower. Other standout features of the new vehicle include a Raptor HOSS 4.0 suspension system, a full steel frame, 37-inch all-terrain tires, and new drive shafts and axels. “As the most badass Bronco yet, the Bronco Raptor design is extreme. It’s muscular while maintaining an underlying simplicity with performance-focused details added only for outstanding high-speed capability," said Paul Wraith, the Ford Bronco's Design Chief. Image Credit: Ford ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 79% | Activity: 16% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Off-road Suvs:** There are opportunities for innovative designs and technologies to improve the performance and safety of off-road SUVs. - **Racing-inspired Machinery:** The use of high-performance, racing-inspired machinery in off-road SUVs opens opportunities for innovation in other industries, such as transportation and automotive tech. - **Customization:** Offering customization options for off-road SUVs presents an opportunity for auto manufacturers to meet the unique needs and preferences of customers and tap into the growing market demand for personalized products. ### Where This Applies - **Automotive:** Opportunities exist for auto manufacturers to enhance the performance and features of off-road SUVs, such as through the use of technology and eco-friendly designs. - **Transportation:** Innovative designs and technologies used in off-road SUVs could be applied to other types of vehicles and modes of transportation, such as ships and airplanes. - **Outdoor Recreation:** The market for off-road SUVs is expanding, presenting opportunities for businesses in the outdoor recreation industry to offer related products and services, such as camping gear and adventure tours. ## Related on Trend Hunter - [Ultra-Exclusive Off-Road SUVs](https://www.trendhunter.com/trends/bronco-desert-racer.md) - [Expertly Tuned SUV Models](https://www.trendhunter.com/trends/hennessey-ford-bronco-velociraptor.md) - [Rugged Off-Road Pickup Trucks](https://www.trendhunter.com/trends/2024-ford-ranger-raptor.md) - [Dual-Valve Shocks Pickup Trucks](https://www.trendhunter.com/trends/ford-f150-raptor-r.md) - [Off-Road Desert Racer SUVs](https://www.trendhunter.com/trends/ford-bronco-dr.md) - [Off-Road SUV Performance Kits](https://www.trendhunter.com/trends/roush.md) - [Off-Road-Tuned SUV Models](https://www.trendhunter.com/trends/king-of-the-hammers-edition-bronco.md) - [Racer-Honoring SUV Models](https://www.trendhunter.com/trends/2025-ford-bronco-stroppe-special-edition-suv.md) - [Custom Off-Road Track SUVs](https://www.trendhunter.com/trends/ford-bronco-quadtrack-concept.md)