# Brass Knuckle-Inspired Umbrellas The Brolly by Brollytime is Made with Texting in Mind By Meghan Young | Published 2013-08-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/brolly-by-brollytime References: [psfk](http://www.psfk.com/2013/08/texting-umbrella.html) & [brollytime](https://www.brollytime.com/) Although it might seem like the Brolly by Brollytime, a company based in Chicago, Illinois, is an umbrella made for badass individuals, it was actually created with a functional feature in mind. The [ergonomic handle](https://www.trendhunter.com/trends/tank-series) and finger holes provide the user with a better grip so that they can multitask when standing or walking in the rain. For instance, people can text easier with such a tweak. Named after the British term for umbrella, the Brolly by Brollytime thankfully doesn't adhere to the [traditional design](https://www.trendhunter.com/trends/original-duckhead), at least when it comes to the handle. Covered in rubber, a person's grip is made even more solid. Overall, it addresses people's daily tech needs, in particular communications via smartphones. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 9% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Multitasking Umbrellas:** The Brolly by Brollytime provides a better grip for users to multitask while standing or walking in the rain. - **Ergonomic Design for Weather Accessories:** The ergonomic handle and finger holes of the Brolly by Brollytime offer a better grip and therefore disrupt the traditional design of umbrellas. - **Weather-friendly Tech Accessories:** The Brolly by Brollytime addresses people's daily tech needs while multitasking during rainy weather. ### Sectors Adopting This - **Weather Accessories:** The ergonomic handle of the Brolly by Brollytime can inspire the design of other weather accessories such as gloves or raincoats. - **Mobile Technology:** The Brolly by Brollytime caters to users who require technology while on-the-go, revealing an opportunity for more weather-friendly tech accessories. - **Outdoor Wear:** The Brolly by Brollytime's ergonomic design shows an opportunity for outdoor wear brands to enhance their products with functional features that address the needs of tech-friendly, multitasking individuals. ## Related on Trend Hunter - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [Space-Inspired Folding Umbrellas](https://www.trendhunter.com/trends/bloombrella.md) - [Umbrella Standpoint Accessories](https://www.trendhunter.com/trends/standpoint.md) - [Branded Smartphone Parasols](https://www.trendhunter.com/trends/phone-parasol.md) - [Waste-Collecting Recycle Trolleys](https://www.trendhunter.com/trends/the-brolley.md) - [Two-People Umbrella Designs](https://www.trendhunter.com/trends/shed-rain.md) - [All-Weather Protection Umbrellas](https://www.trendhunter.com/trends/weatherman-trek-umbrella.md) - [Umbrella-Affixed Tracker Cases](https://www.trendhunter.com/trends/apple-airtag-accessory.md)