# Hallucination-Inducing Billboards This Electronic Broken Billboard Shows Incredible Colors By Michael Nieto | Published 2014-01-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/broken-billboard References: [sploid.gizmodo](http://sploid.gizmodo.com/a-broken-billboard-looks-psychedelically-drugged-out-1506217387/@caseychan) & [twitter](https://twitter.com/Brilliant_Ads/status/425470331193929728) This large broken billboard was seen and captured as an electronically dysfunctional showcase in public. The billboard was apparently being tested for all working colors after illuminating bizarre images. These distorted colors could be depicted as an [artistic installation](https://www.trendhunter.com/trends/forest-dancer) with its [massive display of lights](https://www.trendhunter.com/trends/psychoacoustic-light-ensemble). Some of these hues were seen in a rainbow action were colors like blue, yellow. green, or reds were easily captured. The broken billboard caught a lot of attention as people believed that it could be their own perception of drug intake influence. The mesmerizing scene really got the public intrigued in how these [distorted colors were illuminated](https://www.trendhunter.com/trends/star-bulb) in different ways. It’s no surprise that is one could witness this bizarre moment, it would be the most captivating thing you could remember. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 18% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Electronic Dysfunction Billboards:** Disruptive innovation opportunity: Developing billboards with intentionally glitched or broken displays to create unique and mesmerizing visual experiences for viewers. - **Artistic Installations with Distorted Colors:** Disruptive innovation opportunity: Creating large-scale artistic installations that use distorted colors and lights to captivate and intrigue audiences. - **Rainbow Action Displays:** Disruptive innovation opportunity: Designing billboards or digital displays that showcase rainbow-themed content or perform dynamic color changes to catch public attention and engage viewers. ### Where This Applies - **Advertising:** Disruptive innovation opportunity: Implementing electronic dysfunction billboards as a creative and attention-grabbing advertising medium. - **Art:** Disruptive innovation opportunity: Incorporating distorted colors and lights in large-scale art installations to create immersive and captivating visual experiences. - **Entertainment:** Disruptive innovation opportunity: Using rainbow action displays in entertainment venues or events to enhance audience engagement and create memorable experiences. ## Related on Trend Hunter - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Serotonin-Boosting Billboards](https://www.trendhunter.com/trends/soglar.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [AR Hair Color Billboards](https://www.trendhunter.com/trends/acidic-color-gloss.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md)