# Pyramidal Pasta Branding Brodofino Stelline Packaging Puts on a Face for Young Consumers By Amelia Roblin | Published 2011-03-14 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/brodofino-stelline-packaging References: [notcot.org](http://www.notcot.org/post/38781/) & [fabiobernardi](http://www.fabiobernardi.com/brodofino/) Friendly design challenges foster such instinctive creativity, resulting in clever concepts like Brodofino Stelline packaging. Fabio Bernardi conceived this [playful pyramidal parcel](https://www.trendhunter.com/trends/shapeup-tube) at a recent workshop called Design Per in Bologna. Assigned the task of producing a logo, label and wrapper for any type of edibles, the graphic designer chose to work with [pasta and target children](https://www.trendhunter.com/trends/canned-pasta) as his primary consumers. Channeling the practice of playing with your food, Bernardi turned the box into a geometric block and decorated the white prism with sentient shapes made from the noodles. [Depicting facial expressions](https://www.trendhunter.com/trends/mr-ridiculously-good) of happiness, sadness and the savors in between, the Brodofino Stelline packaging highlights the animated experience of eating. Designed to be opened at the tip and resealed with the same cap upside-down, this pasta packet is truly a clever bit of branding. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 34% | Activity: 30% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Child-friendly Packaging:** Packaging designs geared towards children, with playful and engaging designs that resonate with younger audiences. - **Interactive Food Packaging:** Packaging that encourages playful interaction with food, providing consumers with a memorable experience while enjoying their meals. - **Emotional Packaging:** Branding that draws on emotions to highlight the experience and pleasure of consuming certain foods. ### Where This Applies - **Food Packaging:** Innovations in packaging design and branding for food items that can help engage consumers, especially children, and foster product loyalty. - **Graphic Design:** Designers with a knack for engaging and playful design can find opportunities for creating interactive and memorable packaging concepts. - **Consumer Products:** Consumer product companies can look to creative interactive packaging to help stand out from the competition and create a more memorable experience for consumers. ## Related on Trend Hunter - [Modern Organic Pasta Packaging](https://www.trendhunter.com/trends/flour-water.md) - [Croissant-Shaped Pastas](https://www.trendhunter.com/trends/crocchi.md) - [Italian Pasta Packaging Upgrades](https://www.trendhunter.com/trends/barilla.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Festive Limited-Edition Pastas](https://www.trendhunter.com/trends/barilla-snowfall-pasta.md) - [Imperfect Pasta Bowl Designs](https://www.trendhunter.com/trends/pasta-bowl.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Game Controller-Inspired Pasta Shapes](https://www.trendhunter.com/trends/play-your-pasta.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md)