# Miniature Gin Servings Brockmans Gin is Launching a Miniature Bottle Size By Michael Hemsworth | Published 2021-09-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brockmans-gin References: [conveniencestore](https://www.conveniencestore.co.uk/products/brockmans-gin-to-launch-new-miniature-format/659539.article) & [brockmansgin](https://www.brockmansgin.com) [Brockmans Gin](https://www.trendhunter.com/trends/brockmans-gin-gift-pack) is launching a new bottle size to provide retailers with a premium spirit to display in prime locations that will make it more applicable for shoppers to pick up. The [miniature bottle](https://www.trendhunter.com/trends/worlds-smallest-beer) features a 5cl size that is an exact replica of the brand's 50cl and 70cl bottles, and will be rolling out in the UK. The small bottle size will provide shoppers with the ability to pick up one to make a few drinks rather than the need to purchase a larger alternative. Marketing Controller of Brockmans Gin Rob McArdle commented on the launch saying, "Brockmans Gin is a highly differentiated, contemporary spirit which, when it launched, defied gin conventions and which has gone on to great success worldwide due to its enormous success amongst discerning drinkers across fifty-five countries. Our traditionally non-traditional gin features dark berries including juniper, blueberries and blackberries.” ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 1% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Miniature Bottle Size:** Miniature bottle sizes are becoming more commonplace across the spirits industry with the potential for consumers to try new products without having to commit to a larger bottle size. - **Premium Retail Placement:** By creating a smaller bottle size, premium spirits brands like Brockmans Gin can more easily secure prime retail placements and attract new customers who may have otherwise been intimidated by the larger price point. - **Convenience Sizing:** More companies are embracing the convenience of smaller bottle sizes to attract consumers who want to try something new or experiment with cocktails without purchasing an entire large bottle. ### Sectors Adopting This - **Spirits:** The spirits industry is ripe for innovation in terms of packaging and bottle sizes as consumers seek out new products and experiences. - **Retail:** Retailers who offer premium spirits, like convenience stores and boutique shops, can benefit from carrying smaller bottle sizes that attract new customers and are easier to display in prime locations. - **Hospitality:** Hotels, bars, and restaurants could benefit from offering smaller bottle sizes on their menus, allowing customers to try new drinks and expand their palates without committing to a full-sized bottle. ## Related on Trend Hunter - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/gin-bottle-packaging.md) - [Ultra-Concentrated Gin Bottles](https://www.trendhunter.com/trends/low-alcohol-gin-spirit.md) - [Trial-Size Canned Whiskeys](https://www.trendhunter.com/trends/corsair-distillery-mini-cans.md) - [Futuristic Luxury Gins](https://www.trendhunter.com/trends/wyld-gin.md) - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/sipsmith-gin-bottle-design.md) - [Low-Alcohol Gin Distillates](https://www.trendhunter.com/trends/drop-of-gin.md) - [Convenient Canned Classic Cocktails](https://www.trendhunter.com/trends/gibsons-london-dry-gin-tonic.md) - [Mini Martini Flights](https://www.trendhunter.com/trends/minitinis.md) - [Fruit-Forward Gin Liqueurs](https://www.trendhunter.com/trends/penrhos-gin-liqueurs.md)