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# Shattertography
Brock Davis Shatters Everyday Objects That Ought Not to Break

By Shelby Lee Walsh | Published 2009-05-28 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/brock-davis
References: [cyanatrendland](http://cyanatrendland.com/2009/05/26/shattered-art-by-brock-davis/)

It’s not likely you will ever see a shattered banana, Kleenex box or rubber ducky in your entire life... unless you check out the [illusionist photography](https://www.trendhunter.com/trends/still-life-1) by Brock Davis in the gallery above.

Davis is a American artist that does both photography and illustration. Most of his works include an [element of the surreal](https://www.trendhunter.com/trends/surreal-street-art-1), like this [shatter collection](https://www.trendhunter.com/trends/light-into-darkness) above. Everyday objects that physically can’t shatter appear to be smashed to the ground thanks to Davis’ visionary eyes. The result is quite trippy.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 33% | Activity: 18% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography)

## Key Themes

### Key Themes Behind This Trend

- **Illusion Art:** The trend of creating illusion art through photography or illustration can be leveraged in the advertising and entertainment industries for disruptive ad campaigns and innovative movie concepts.
- **Innovative Photography:** The trend of using unique and creative photography techniques, such as shattertography, can be leveraged in the fashion and e-commerce industries for disruptive product photography and experiential online shopping.
- **Surrealism:** The trend of incorporating surreal elements in art can be leveraged in the interior design and home decor industries for disruptive decor styles and unique product offerings.

### Where This Applies

- **Advertising:** The advertising industry can leverage shattertography and illusion art to create disruptive ad campaigns and grab audience attention in new and innovative ways.
- **Fashion:** The fashion industry can leverage innovative photography techniques to create disruptive product photography that highlights unique features and offers a more immersive online shopping experience.
- **Interior Design:** The interior design industry can leverage surrealism and shattertography to create unique decor styles for homes and businesses, offering customers truly one-of-a-kind design options.

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