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# Ironic Kiddie T-Shirts
The Brock Davis Tees for Target are Full of Playful Imagination

By Meghan Young | Published 2011-07-17 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/brock-davis-tees
References: [whitezine](http://www.whitezine.com/en/graphic/brock-davis.html) & [itistheworldthatmadeyousmall](http://itistheworldthatmadeyousmall.com/)

By now we are probably all fans of this artist's creative and imaginative genius, and now children can be exposed to his cute and clever silliness thanks to the Brock Davis Tees for [Target](https://www.trendhunter.com/trends/kate-spade-and-target). This range of [graphic T-shirts](https://www.trendhunter.com/trends/made-to-order) features [playful scenes](https://www.trendhunter.com/trends/doraemon-meets-the-louvre) that would be perfect for a Saturday morning cartoon.

Full of personified objects such as clouds, eggs and books, the Brock Davis Tees for Target will truly engage children's own imagination. Considering that Brock Davis himself has a little son, it comes as no surprise that he knows just what kids want. Of course, from his past projects, it appears that he might just be a big kid himself.

The Brock Davis Tees for Target started to hit stores earlier this year and will also be sold on his website.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 45% | Activity: 35% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Why This Trend Is Growing

- **Playful Graphic Tees:** Creating graphic T-shirts for children with playful and imaginative designs presents an opportunity for apparel companies to tap into the children's wear market.
- **Personification Design:** Using personified objects in design, such as clouds and books, provides an innovative way to engage children's imagination in products and companies.
- **Artist Collaboration:** Collaborating with artists and designers in creating unique and engaging children's clothing, like the Brock Davis Tees for Target, presents a disruptive innovation opportunity for fashion and retail companies.

### Industries Being Reshaped

- **Apparel:** Creating playful and imaginative graphic T-shirts for children can be an opportunity for apparel companies to capture the children's wear market and create a niche for themselves.
- **Children's Entertainment:** Using playful designs and themes in children's clothing can be an opportunity for entertainment companies to create a cohesive branding experience for children.
- **Art and Design:** Collaborating with artists in creating unique and engaging children's clothing, like the Brock Davis Tees for Target, presents a disruptive innovation opportunity for art and design companies to tap into the children's wear market.

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