# Expanded Broccoli Pizza Products The Spinato’s Broccoli Crust Pizzas Come in New Flavor Options By Michael Hemsworth | Published 2020-02-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/broccoli-crust-pizzas References: [snackandbakery](https://www.snackandbakery.com/articles/94140-spinatos-fine-foods-expands-line-of-broccoli-crust-pizzas) & [spinatos](http://spinatos.com/) The Spinato’s Broccoli Crust Pizzas range is being expanded by the brand to offer consumers a few new ways to enjoy the healthier variant of frozen pizza. The pizzas will now come in the Uncured Pepperoni and the Get Meaty varieties, which are both naturally gluten-free and crafted with only the finest ingredients to ensure they meet the needs of discerning consumers. The pizzas now come in six flavor options to choose from and maintain a better nutritional profile when compared to conventional frozen pizzas. The Spinato’s Broccoli Crust Pizzas range expansion was explained by Co-Founder and President of Spinato's Fine Foods Anthony Spinato who said, "We’re committed to “growing good” so we created our Broccoli Crust Pizzas to fill a void that we were seeing within the category. Consumers were burnt out on [cauliflower-based products](https://www.trendhunter.com/trends/miltons-pizzas) while [gluten-free pizzas](https://www.trendhunter.com/trends/carbonaut-pizzas) skimped on flavor and over-delivered on unhealthful ingredients. Knowing that the taste and nutritional benefits of broccoli far outweighs that of cauliflower, we decided to create a Broccoli Crust Pizza that would rival not only healthy pizza, but the entire frozen pizza category—and we succeeded.” ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 1% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Broccoli Crust Pizza Trend:** The expanding range of Spinato’s Broccoli Crust Pizzas offers disruptive innovation opportunities for healthier and gluten-free frozen pizzas. - **Gluten-free Frozen Pizza Trend:** Spinato’s Broccoli Crust Pizzas, now available in six flavor options, reflects the growing trend of consumers seeking gluten-free options with better nutritional profiles. - **Vegetable-based Frozen Pizza Trend:** Spinato’s Broccoli Crust Pizzas capitalizes on the emerging trend of vegetable-based frozen pizzas and offers a healthy alternative to conventional frozen pizzas. ### Where This Applies - **Frozen Food Industry:** Spinato’s Broccoli Crust Pizzas offers disruptive innovation opportunities for frozen food companies to create healthier and gluten-free options with better nutritional profiles. - **Fast Food Industry:** The trend of vegetable-based frozen pizzas, as demonstrated by Spinato’s Broccoli Crust Pizzas, presents disruptive innovation opportunities for fast food companies to offer healthier and gluten-free pizza options on their menus. - **Health Food Industry:** The expansion of Spinato’s Broccoli Crust Pizzas range reflects the growing demand for vegetable-based and gluten-free options in the health food industry. ## Related on Trend Hunter - [Uncured Pepperoni Frozen Pizzas](https://www.trendhunter.com/trends/low-carb-lifestyle-uncured-pepperoni-pizza.md) - [Protein-Rich Frozen Cauliflower Pizzas](https://www.trendhunter.com/trends/healthy-choice-flatbread-pizzas.md) - [Cauliflower-Based Food Expansions](https://www.trendhunter.com/trends/caulipower-1.md) - [High-Protein Frozen Pizzas](https://www.trendhunter.com/trends/stonebaked-pizzas.md) - [Authentically Inspired Plant-Based Pizzas](https://www.trendhunter.com/trends/vegana-pizza.md) - [Premium Convenient Frozen Pizzas](https://www.trendhunter.com/trends/frozen-pizza-range.md) - [Authentic Plant-Based Pinsas](https://www.trendhunter.com/trends/gluten-free-cauliflower-pinsa.md) - [Gluten-Free Frozen Pizzas](https://www.trendhunter.com/trends/carbonaut-pizzas.md) - [Plant-Based Pizza Crusts](https://www.trendhunter.com/trends/richs-gluten-free-seasoned-cauliflower-pizza-crust.md)