# Microwaveable Vegetable Rice Pouches These Kinds of Broccoli and Cauliflower Rice are Easily Made By Laura McQuarrie | Published 2019-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/broccoli-and-cauliflower-rice References: [prnewswire](https://www.prnewswire.com/news-releases/natures-earthly-choice-unveils-broccoli-rice-and-cauliflower-rice-in-microwavable-pouches-300911625.html) & [EarthlyChoice](http://www.EarthlyChoice.com/) In place of classic kinds of rice, many health-conscious consumers are enjoying vegetable-based broccoli and cauliflower rice as a low-carb alternative. Nature's Earthly Choice is making it as easy as possible for people to make the swap to a healthier kind of "rice" with its paleo- and keto-friendly products, which are sold in [shelf-stable pouches that are microwaveable](https://www.trendhunter.com/trends/tilda-easy-meals) and ready to enjoy in seconds. Servings of broccoli and cauliflower rice can be enjoyed in [90 seconds in the microwave](https://www.trendhunter.com/trends/timewise) or heated on a stovetop, both of which offer a convenient way to [sneak more vegetables into a diet](https://www.trendhunter.com/trends/root-foods-vegetable-chips). Both of these products are said to have a flavor and texture that's comparable to brown rice and are made with just three simple ingredients, a cruciferous vegetable, water, and malic acid, which is naturally occurring in some types of fruits. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 59% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Vegetable-based Rice:** Disruptive innovation opportunity: Develop new variations of vegetable-based rice using different vegetables and flavors to cater to diverse consumer preferences. - **Microwaveable Food Products:** Disruptive innovation opportunity: Create a range of healthy, microwaveable food products using innovative packaging and cooking techniques to provide quick and convenient meals. - **Low-carb Alternatives:** Disruptive innovation opportunity: Invent new low-carb alternatives for popular high-carb foods, utilizing vegetables and other ingredients, to cater to the growing demand for healthier options. ### Sectors Adopting This - **Food Packaging:** Disruptive innovation opportunity: Develop eco-friendly and innovative packaging solutions for microwaveable food products, ensuring convenience and sustainability. - **Health Food:** Disruptive innovation opportunity: Create a range of healthy and tasty products that cater to specific diets, such as paleo and keto, providing consumers with convenient and nutritious options. - **Frozen Food:** Disruptive innovation opportunity: Introduce a line of frozen food products that are not only convenient but also offer a wide variety of nutritious options, including vegetable-based rice, to meet consumer needs. ## Related on Trend Hunter - [Chromatic Cauliflower Side Dishes](https://www.trendhunter.com/trends/rainbow-cauliflower.md) - [High-Quality Microwaveable Rice Pouches](https://www.trendhunter.com/trends/merchant-gourmet-rice-pouches.md) - [Nutritious Veggie-Packed Frozen Foods](https://www.trendhunter.com/trends/path-of-life-products.md) - [Microwave-Ready Risottos](https://www.trendhunter.com/trends/bens-original-risotto-ready-rice.md) - [Frozen Grab-and-Cook Products](https://www.trendhunter.com/trends/merchant-gourmet-veg-grains-pouches.md) - [Ready-Made Rice Sides](https://www.trendhunter.com/trends/rice-sides.md) - [Bowl-Packaged Rice Products](https://www.trendhunter.com/trends/multigrain-rice-bowls.md) - [Cauilflower-Based Frozen Meals](https://www.trendhunter.com/trends/vegetable-based-pastas.md) - [Flavorfully Spiced Rice Dishes](https://www.trendhunter.com/trends/chipotle-jasmine-rice.md)