# Yellow Brick Buildings The Broadcasting Place Would Even Impress The Wizard of Oz By Meghan Young | Published 2010-05-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/broadcasting-place References: [contemporist](http://www.contemporist.com/2010/05/24/broadcasting-place-by-feilden-clegg-bradley-studios/) & [fcbstudios](http://www.fcbstudios.com/) Although the Broadcasting Place is not actually made from yellow bricks--rather it is predominantly [steel](https://www.trendhunter.com/trends/bomun-house)--it would still do The Wizard of Oz proud. Reaching for the skies, it is a structurally pleasing design that is both simple yet quirky. Conceived by Feilden Clegg [Bradley Studios](https://www.trendhunter.com/trends/tlx-series-express-lavatory-system), the Broadcasting Place not only houses new offices, but also [lecture halls for Leeds Metropolitan University](https://www.trendhunter.com/trends/atelier-ppw) and a Baptiste church. Having won the 2010 RIBA Award, this new piece of architecture is one that will surely make inhabitants of Leed, England, proud also. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Structurally Pleasing Design:** Incorporating visually appealing structural elements into different types of buildings and architecture can bring a new level of interest to the industry. - **Multi-functional Buildings:** Incorporating multiple functions into one building creates new opportunities for innovation and enhances the efficiency of space. - **Alternative Building Materials:** Utilizing unconventional materials in building design can lead to unique and visually appealing designs. ### Who This Affects Most - **Architecture:** This industry can explore new ways to incorporate visually pleasing designs into various types of structures. - **Construction:** There is opportunity for the construction industry to explore building techniques for multi-functional buildings. - **Materials Science:** The use of alternative building materials can create opportunities for innovation in material science and advance the construction industry. ## Related on Trend Hunter - [Large Concrete Educational Buildings](https://www.trendhunter.com/trends/ucl-east-marshgate.md) - [Textural Brick Structures](https://www.trendhunter.com/trends/beam-cultural-center.md) - [Residential Tower Textured Facades](https://www.trendhunter.com/trends/belden-brick.md) - [Green Terracotta-Donned Buildings](https://www.trendhunter.com/trends/robert-a-iger-building.md) - [Office Building Rainbow Facades](https://www.trendhunter.com/trends/vertical-rainbow-office.md) - [Poised Medieval-Themed Buildings](https://www.trendhunter.com/trends/tintagel-castle-footbridge.md) - [Industrial Landmark Stadiums](https://www.trendhunter.com/trends/powerhouse.md) - [Industrial-Themed Dance Theaters](https://www.trendhunter.com/trends/sadlers-wells.md) - [Toy Brick-Inspired Studios](https://www.trendhunter.com/trends/curving-block.md)