# Broad-Area Geofence Grids
Qujam Trades Precise Boundaries for 0.5-Mile Ad Squares

By Adam Harrie | Written with AI assistance | Published 2026-09-29 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/broad-area-geofence-grids
References: [prnewswire](https://www.prnewswire.com/news-releases/qujam-launches-hyper-grid-geofencing-to-address-evolving-state-level-data-privacy-legislation-302892354.html)

![Broad-Area Geofence Grids](https://cdn.trendhunterstatic.com/thumbs/638/broad-area-geofence-grids.jpeg)

Qujam is expanding location targeting with 'Hyper-Grid' geofencing, a format built to meet privacy standards across the United States and Canada. Rather than tracing exact shapes around a location, it lets advertisers buy broader areas while still seeing the target on a map. The feature is part of Qujam's ad platform, which also refreshed its dashboard and campaign setup screens.

Each selectable square covers 0.5 miles by 0.5 miles. The grid aligns with latitude and longitude, rounded to 2 decimal places, so buyers can select visible boxes rather than having a system quietly reshape a boundary. Qujam also lets them add audience filters, including political affiliation, to narrow a campaign within those larger zones.

For marketers, this means location buying can continue to move in stricter markets without dropping the map entirely. Lower base CPMs can also increase impression volume when a campaign skips additional audience filters.

Image Credit: Qujam