# Underground Celebrity Spas Büro Koray Duman Designed the S10 Gym's New Spa in the West Village By Elena Rahman | Published 2021-12-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bro-koray-duman References: [dezeen](https://www.dezeen.com/2021/12/13/buro-koray-duman-spa-underground-s10-gym-manhattan/) & [b-kd](https://b-kd.com/) [Büro Koray Duman](https://www.trendhunter.com/trends/gunter-restaurant) is the design company that created the S10 gym's [new underground spa](https://www.trendhunter.com/trends/cosmopolitan-hotels-spazen). The gym is known as the "cult gym." It belongs to trainer Stephen Cheuk who trains celebrities such as musicians Diplo and Joe Jonas. The facility's name comes from the level of body fat recommended by the trainer. Located underground in Manhattan's West Village, the new spa boasts an airy design. Overall, the gym's facilities boast a total of 7,200 square feet. A pale pink sofa snakes through the space to create a sense of movement. The designers sought to maintain the space's industrial qualities while fostering a serene atmosphere for clients to unwind and destress after an [intensive workout](https://www.trendhunter.com/trends/sweat-and-tonics). Image Credit: Buro Koray Duman ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 54% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Underground Celebrity Spas:** Creating luxurious and private spas underground for exclusive clients. - **Industrial-chic Design:** Incorporating industrial elements into high-end designs for a unique and modern aesthetic. - **Luxury Fitness Facilities:** Combining fitness and luxury to create exclusive workout spaces for high-profile clients. ### Where This Applies - **Fitness:** Creating exclusive and luxurious workout facilities for high-profile clients. - **Interior Design:** Incorporating industrial elements into high-end designs for desirable and unique spaces. - **Hospitality:** Creating private and exclusive spa experiences for high-end clients within hotels and resorts. ## Related on Trend Hunter - [Tranquil Grounded Design Bathhouse](https://www.trendhunter.com/trends/othership-location.md) - [Comprehensive Spa Wellness Experiences](https://www.trendhunter.com/trends/spa-wellness-experience.md) - [Subterranean Social Spaces](https://www.trendhunter.com/trends/william-vale-hotel.md) - [Luxury Wellness Spa Openings](https://www.trendhunter.com/trends/guerlain-wellness.md) - [Aesthetician-Owned Medical Spas](https://www.trendhunter.com/trends/the-skin-fixer.md) - [Contrast Therapy Wellness Facilities](https://www.trendhunter.com/trends/arc-1.md) - [Hospitality-Inspired Wellness Centers](https://www.trendhunter.com/trends/remedy-place1.md) - [Flagship Spa-Equipped Fashion Retailers](https://www.trendhunter.com/trends/house-of-dior-new-york.md) - [Culturally Influenced Residential Spas](https://www.trendhunter.com/trends/dibdo-francis-kr.md)