# Chill California Lookbooks The Brixton SS 2012 Collection is a Laid Back and Street Savvy By Sophia Pelka | Published 2012-02-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brixton-ss-2012-collection References: [english.mashkulture.net](http://english.mashkulture.net/2012/02/17/brixton-2012-spring-lookbook/#more-58713) & [brixton](http://www.brixton.com/) The Brixton SS 2012 collection is a direct reflection of the Southern California lifestyle. The line features down-to-earth styles for both men and women, including skate-savvy apparel. The lookbook is rich with chill ensembles and laid-back atmospheres. Every outfit seems effortless and comfortably cool. The SS 2012 line features premium clothing. From t-shirts to trousers, the articles boast traditional California style, with modern edge and superb fit. A myriad of toques, caps and hats are available in the coming line, any of which could be a staple piece. Brixton is the result of a collaboration between three friends. The group are driven and inspired by a passion for music and culture. The relaxed, freewheeling lifestyle of the trio is manifested in the ultra-chill apparel. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 37% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **California Lifestyle Fashion:** Opportunity to create a line of laid-back and effortlessly cool clothing that reflects the Southern California lifestyle. - **Skate-savvy Apparel:** Opportunity to design skate-inspired clothing for both men and women. - **Premium Streetwear:** Opportunity to develop a line of premium clothing with a modern edge and superb fit. ### Who This Affects Most - **Fashion:** Fashion industry can incorporate the California lifestyle into their designs and marketing strategies. - **Skateboarding:** Skateboarding industry can capitalize on the demand for skate-savvy apparel. - **Streetwear:** Streetwear industry can focus on creating high-quality and fashionable streetwear that appeals to a wide audience. ## Related on Trend Hunter - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [California-Inspired Apparel Drops](https://www.trendhunter.com/trends/boys-lie-license-plate.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Summer-Ready Premium Fashion](https://www.trendhunter.com/trends/california-summer.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md)