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# Vintage-Inspired Video Lookbooks
The Brixton 2013 Spring/Summer Collection is Carefree

By Katie Pagnotta | Published 2013-02-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/brixton-2013-springsummer
References: [hypebeast](http://hypebeast.com/2013/2/brixton-2013-spring-summer-video-lookbook) & [impericon](http://www.impericon.com/en/brixton.html)

The Brixton 2013 Spring/Summer [streetwear lookbook](https://www.trendhunter.com/trends/day-3-capsule-2) comes in the form of a playful [vintage-inspired video](https://www.trendhunter.com/trends/vintage-styles). Brixton is a contemporary label that focuses on fit and fine details. The company decided to join in on the video lookbook craze and busted out a rad reincarnation of its collection.

The carefree and calming video follows a group of young men as they cruise the streets. Each handsome lad is decked out in Brixton duds. Their voyages take them to the beach, a local skate spot and a funky dance party. The music in the background is old school, upbeat and brings the video to life.

The Brixton 2013 Spring/Summer video lookbook is a journey into youth and the trials of young adulthood.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 73% | Activity: 66% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Vintage-inspired Video Lookbooks:** Opportunity for fashion brands to showcase their collections in an innovative and playful way through vintage-inspired video lookbooks.
- **Youth-centric Marketing:** Opportunity for brands to target youth through carefree and youthful video campaigns.
- **Tailored Streetwear:** Opportunity for brands to offer contemporary streetwear with a focus on fit and fine details.

### Where This Applies

- **Fashion Industry:** Fashion brands can utilize vintage-inspired video lookbooks to showcase their collections in a unique way.
- **Marketing Industry:** Marketing agencies can explore youth-centric marketing campaigns through video to target younger demographics.
- **Streetwear Industry:** Streetwear brands can differentiate in the market with a focus on fit and fine details in their designs.

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