# West Coast Hangout Shoots The Brixton 2011 Spring/Summer Lookbook Will Make You Crave Sunny Days By Matt Ho | Published 2011-02-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/brixton-2011-spring-summer References: [hypebeast](http://hypebeast.com/2011/02/brixton-2011-springsummer-lookbook/) & [brixton](http://www.brixton.com/) Looking at the Brixton 2011 Spring/Summer collection makes me really crave those [warm and sunny days](https://www.trendhunter.com/trends/golden-hour-getaway-collection). The photoshoot depicts easy-going individuals going about their business in beautiful west coast weather. The clothes reflect the season and the images fairly well with laid-back styles that are lightweight and comfortable. With the Brixton 2011 Spring/Summer collection's images of [skateboarding and other summer hangout activities](https://www.trendhunter.com/trends/california-summer), who wouldn't want summer to come sooner? ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 60% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **West Coast Fashion:** Opportunity for disruptive innovation in creating sustainable and eco-friendly clothing options inspired by west coast style. - **Laid-back Fashion:** Disruptive innovation potential in designing functional and fashionable clothing for casual, comfortable lifestyles. - **Seasonal Collections:** Opportunity for disruptive innovation in developing versatile clothing lines that cater to changing seasons and weather conditions. ### Industries Being Reshaped - **Fashion:** Potential for disruptive innovation in incorporating sustainable materials and manufacturing processes into the fashion industry. - **Leisure and Sports:** Opportunity for disruptive innovation in creating innovative and stylish products for skateboarding and other summer hangout activities. - **Photography and Advertising:** Disruptive innovation potential in utilizing creative and visually appealing photoshoots to promote fashion and lifestyle brands. ## Related on Trend Hunter - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md)