# Results-Driven Natural Skincare Britto Skin Shares the Power of Plant-Based Actives By Laura McQuarrie | Published 2025-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/britto-skin References: [instagram](https://www.instagram.com/p/C8NbJBAvigT/) & [brittoskin](https://brittoskin.com/?srsltid=AfmBOooO1wUdBCLJx5uHxWLrGqih62KvSffAbokEJXp9_hEOMN5luq-w)  Concerned with the ingredients in most skincare products and finding natural, effective formulas lacking, pop artist Romero Britto launched Britto Skin. This skincare line features products with nearly 97% [natural ingredients, and plant-based actives](https://www.trendhunter.com/trends/new-lush-skincare) sourced from the Peruvian and Brazilian [Amazon](https://www.trendhunter.com/trends/appleinfused-skincare). Developed in partnership with DG Cosmetics, Britto Skin introduced itself to the world with four collections: 5C Radiance for a glowing complexion, Ultra Hydrator, Advanced Renewal and Barrier Defense to [shield skin against environmental stressors](https://www.trendhunter.com/trends/resilience-cream). While the Anti-Pollution Hydrating Gel Cream features ectoin and plant extracts to boost the skin's inherent ability to defend itself, the Radiance Eye Contour Cream supports a youthful-looking, glowing complexion with five types of Vitamin C, encapsulated for optimal absorption ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 59% | Activity: 70% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Sustainable Skincare Solutions:** The shift towards nearly 97% natural ingredients in skincare presents opportunities for sustainable product innovations that align with eco-conscious consumer demands. - **Plant-based Active Ingredients:** Harnessing plant-based actives from regions like the Peruvian and Brazilian Amazon offers a pathway to creating potent skincare formulas with exotic, naturally-derived components. - **Targeted Skin Defense Collections:** Developing skincare collections focusing on specific concerns such as anti-pollution and radiance enhancement allows for personalized and effective skincare routines. ### Who This Affects Most - **Natural Skincare Industry:** A growing market for natural skincare products is driven by consumer preference for cleaner, non-toxic beauty solutions. - **Cosmetic Ingredient Sourcing:** Sourcing ingredients from biodiverse regions like the Amazon can lead to a competitive advantage in the beauty industry. - **Anti-pollution Beauty Products:** The rise of anti-pollution products represents a burgeoning segment within skincare, addressing the growing concern over environmental stressors and their impact on skin health. ## Related on Trend Hunter - [Premium Botanical Creams](https://www.trendhunter.com/trends/daily-glow-active-hydrator.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [Clean Superfruit Skincare](https://www.trendhunter.com/trends/rms-skincare.md) - [Plant-Based Retinols](https://www.trendhunter.com/trends/olivier-midy.md) - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md) - [Breakthrough Botanical Skincare](https://www.trendhunter.com/trends/purdori.md) - [Curated Firming Skincare Routines](https://www.trendhunter.com/trends/firming-skincares.md) - [Biocompatible Skincare Ranges](https://www.trendhunter.com/trends/naturium-amazon-canada-1.md) - [Superfruit Bodycare Collections](https://www.trendhunter.com/trends/acerola-cherry-collection.md)