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# Rainbow Bright Beauty
Brittany Hollis by Jeff Tse is Covered in Colorful Cosmetics

By Meghan Young | Published 2012-03-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/brittany-hollis-by-jeff-tse
References: [fashiongonerogue](http://fashiongonerogue.com/portrait-brittany-hollis-jeff-tse-3/) & [jefftse](http://www.jefftse.com/)

The beauty series starring model Brittany Hollis by Jeff Tse showcases a [range of makeup looks](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends) that are fitting for carnival performers. Ridiculously vibrant, the cosmetics used are borderline clownish. Nevertheless, the American model is anything but clownish. Instead, she manages to look regal and sophisticated.

Makeup artist Dominique Samuel, who hails from a small town in the Netherlands, worked on the beauty series starring model Brittany Hollis by Jeff Tse. It is as though he is using Hollis' face as both an [artist's palette](https://www.trendhunter.com/trends/i-play-beauty-campaign) and a blank canvas. In one still, her face is artistically painted in sunset hues and in another, her face is streaked in various rainbow smudges. He uses everything from red and green to black and yellow.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 65% | Activity: 88% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Vibrant Makeup Looks:** The trend of using ridiculously vibrant makeup looks for carnival performers presents an opportunity for beauty brands to create bold and unique cosmetic products.
- **Artistic Makeup Application:** The trend of using the face as an artist's palette and canvas for creative makeup designs creates opportunities for makeup artists to showcase their skills and collaborate with photographers.
- **Rainbow Smudges:** The trend of incorporating rainbow smudges in makeup designs offers a disruptive innovation opportunity for cosmetic companies to develop multi-colored smudge-proof products.

### Who This Affects Most

- **Beauty and Cosmetics:** The beauty and cosmetics industry can tap into the trend of vibrant makeup looks and artistic makeup application to cater to consumers looking for bold and expressive products.
- **Photography:** The photography industry can benefit from the trend of artistic makeup application by collaborating with makeup artists to create visually striking and unique photoshoots.
- **Textile and Costume Design:** The textile and costume design industry can explore the trend of rainbow smudges in makeup designs to inspire and create colorful and vibrant costumes for performers and events.

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