# TV Personality-Supported Beverage Campaigns Lucky Energy Drink Taps Brittany Cartwright By Kalin Ned | Published 2025-11-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/brittany-cartwright References: [instagram](https://www.instagram.com/p/DRSTWDbjV0q/?hl=en) [Lucky Energy Drink](https://www.trendhunter.com/trends/lucky-fck-energy) has initiated a marketing campaign in collaboration with television personality Brittany Cartwright. Titled 'Lucky Farms,' the marketing initiative's theme is built around the popular cultural concept of 'the ick' — a term describing a sudden feeling of repulsion in a romantic context. In 'Lucky Farms,' the beverage brand and Brittany Cartwright position the Lucky Energy Drink as an 'ick-free' alternative within its market category, contrasting itself with competitors that are implied to have undesirable or complex ingredient lists. The company maintains that its formulations have a modest ingredient list, with zero sugar and the inclusion of functional ingredients like maca. In addition to the campaign, Lucky Energy Drink also debuted a new flavor — Rawt in Hail Strawberry Lemonade. The '[Lucky Farms'](https://www.trendhunter.com/trends/lucky-beverage-lucky-fck) campaign is to be disseminated primarily through social media channels. Image Credit: Lucky Energy Drink ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 45% | Activity: 47% | Freshness: 56% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Celebrity-driven Endorsements:** Leveraging celebrity endorsements such as television personalities can provide brands with increased visibility and cultural relevance. - **Functional Beverage Ingredients:** Incorporating functional ingredients like maca in beverages appeals to health-conscious consumers looking for added benefits. - **Social Media Marketing Campaigns:** Utilizing social media channels for marketing allows brands to engage directly with a wide audience and foster community interaction. ### Industries Being Reshaped - **Energy Drink Market:** The energy drink market sees innovation opportunities in reformulating products with healthier alternatives that address consumer desires. - **Influencer Marketing Industry:** Partnering with influential figures offers ways to enhance marketing strategies by tapping into followers' trust and affinity. - **Health and Wellness Sector:** The increasing focus on simple and clean ingredients aligns with wider health and wellness trends that prioritize transparency and well-being. ## Related on Trend Hunter - [Functional Shot Brand Campaigns](https://www.trendhunter.com/trends/ryde-x-heidi-montag.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Sparkling Juice Campaigns](https://www.trendhunter.com/trends/break-out-the-fancy-juice.md) - [Athlete-Backed Beverage Campaigns](https://www.trendhunter.com/trends/tailgate-crashers.md) - [Humorous Energy Drink Campaigns](https://www.trendhunter.com/trends/lucky-energy.md) - [Elegant Energy Drinks](https://www.trendhunter.com/trends/strawberry-champagne-energy-drink.md) - [Game-Inspired Energy Drink Campaigns](https://www.trendhunter.com/trends/monster-energy1.md) - [Friendly Hydration Beverages](https://www.trendhunter.com/trends/unwell-hydration.md) - [Athlete-Approved Energy Drinks](https://www.trendhunter.com/trends/accelerator-energy.md)