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# Pleasant Prairie Editorials
Britta Hawkins Photographed Alysa Conger and Emma Bracy for C-Heads

By Vasiliki Marapas | Published 2014-06-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/britta-hawkins
References: [c-heads](http://www.c-heads.com/2014/06/02/exclusive-alysa-and-emma-by-britta-hawkins/) & [brittabeast](http://www.brittabeast.com/)

Washington-based photographer Britta Hawkins must have had visions of [Little House](https://www.trendhunter.com/trends/asics-x-little-tokyo) on the Prairie dancing in her head when she conceived of this C-Heads editorial starring Alysa Conger and Emma Bracy.

The girls were transformed to reflect the style of time's past, wearing [big dresses](https://www.trendhunter.com/trends/wild-rose-sparrow) and matching chignon braids (done by stylist Terryl Banta). The past is never the past when it comes to fashion, and it was only a matter of time before this [romantic look of yore](https://www.trendhunter.com/trends/katherine-tashs-spring-2026) was recycled back to the forefront.

The girls engage in activities of a simpler time, one without cell phones, iPods and other modern-day armor. Instead, they cheerfully play with chalk, blow bubbles and frolic outside hand-in-hand. Overall, the editorial is charming, sickeningly sweet and may inspire you to take advantage of the summer in a whole new way.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 91% | Activity: 71% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Retro Fashion:** Disruptive innovation opportunities include creating modern adaptations of vintage clothing styles and accessories.
- **Nostalgia Marketing:** Disruptive innovation opportunities include incorporating nostalgic elements into brand campaigns to evoke positive emotions and create connections with consumers.
- **Analog Activities:** Disruptive innovation opportunities include developing offline experiences and products that allow people to disconnect from technology and engage in simpler, more hands-on activities.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunities include exploring sustainable materials and manufacturing processes to create eco-friendly fashion products.
- **Marketing and Advertising:** Disruptive innovation opportunities include leveraging nostalgia and storytelling techniques to create memorable and impactful brand campaigns.
- **Leisure and Entertainment:** Disruptive innovation opportunities include developing offline leisure activities and attractions that offer unique and immersive experiences, appealing to those seeking a break from technology.

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