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# Vain Popstar Apps
The Britney Spears iPhone App is called 'It's Britney!'

By Katherinev123 | Published 2009-11-17 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/britney-spears-iphone-app
References: [appshopper](http://appshopper.com/music/its-britney) & [britneyspears](http://www.britneyspears.com/2009/11/its-britney-app-for-iphone-and-ipod-touch-goes-live.php)

Britney Spears is making her comeback, and not only with catchy, foot-tapping songs. The Britney Spears [iPhone](https://www.trendhunter.com/trends/apple-invites) app, called ‘It’s Britney!,’ was launched by the pop sensation with the aim to make her life—and everything about her—super-accessible to fans.

The Britney Spears iPhone app will deliver fans with official news firsthand, [exclusive tour images](https://www.trendhunter.com/trends/adobe-photoshop-app-for-iphone) and messages from Spears herself, a 100+ photo gallery of Spears over the years, and a special ‘Shake Shake Shake’ function—when the user shakes his or her iPhone or iPod Touch, Spears’ voice says “It’s Britney Bitch!”

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 47% | Activity: 91% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Celebrity Mobile Apps:** Disruptive innovation opportunity: Create personalized apps for other celebrities to connect with fans and deliver exclusive content.
- **Direct Fan Communication:** Disruptive innovation opportunity: Develop platforms that allow celebrities to directly interact with their fans through messages and images.
- **Interactive Audio Functions:** Disruptive innovation opportunity: Explore the integration of interactive audio features in mobile apps to enhance user experience.

### Where This Applies

- **Entertainment:** Disruptive innovation opportunity: Introduce new technologies and platforms that enhance engagement between celebrities and their fans.
- **Mobile Applications:** Disruptive innovation opportunity: Revolutionize the mobile app industry by creating unique, personalized experiences for users.
- **Celebrity Branding:** Disruptive innovation opportunity: Collaborate with celebrities to develop innovative branding strategies that leverage mobile apps and direct fan communication.

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