# Tacky Publicity Stunts Bikini-clad Britney Spears Promotes Circus Tour on Letterman By Cecilia Biemann | Published 2009-08-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/britney-spears-circus-letterman References: [inquisitr](http://www.inquisitr.com/33817/britney-spears-on-letterman/) We can always count on Britney Spears for the tackiest of publicity-seeking stunts. In her first appearance on Letterman since 2006, this week Britney donned a skimpy black bikini to read out the “Top 10 Ways the Country Would Be Different if Britney Spears Were President.” Highlights of the spot included Britney saying, “I’d be the first president to wear eye shadow since Nixon,” and “Finally the media would pay attention to me.” The appearance was made as part of the promotional effort for her Circus concert tour. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 55% | Activity: 98% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Attention-grabbing Stunts:** Businesses can create memorable marketing campaigns with bold and provocative tactics. - **Celebrity Endorsements:** Leveraging the star power of popular personalities can greatly improve a brand's image and awareness. - **Topical Humor:** Using current events and news headlines can make marketing messages more relevant and engaging. ### Who This Affects Most - **Entertainment:** Through creative advertising and stunts, entertainment companies can generate buzz and excitement around their products or events. - **Fashion:** Popular figures such as Britney Spears can be tapped for fashion endorsements or collaborations to boost brand appeal. - **Media:** News outlets and other media organizations can incorporate humor and celebrity guests to increase audience engagement and viewership. ## Related on Trend Hunter - [Pop Culture Presidency Campaigns](https://www.trendhunter.com/trends/brat.md) - [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Exclusive Y2K Party Experiences](https://www.trendhunter.com/trends/y2k-noughties-era-experience.md) - [Celebrity Hot Sauce Ads](https://www.trendhunter.com/trends/thats-redhot.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Surprise Album Reveals](https://www.trendhunter.com/trends/the-life-of-a-showgirl.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [TV Personality-Backed Promotions](https://www.trendhunter.com/trends/dominos-6.md)