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# Illusory Death Traps
British Waterways Commissions Street Art to Slow Reckless Bikers

By Shelby Lee Walsh | Published 2009-06-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/british-waterways-commissions-street-art
References: [dailymail](http://www.dailymail.co.uk/news/article-1193610/Dont-look-Cyclists-faced-huge-hole-ground-towpath--luckily-just-pavement-art.html)

[British Waterways](https://www.trendhunter.com/trends/burnable-billboard) wanted to find a way to slow down careless bikers along the Regent’s Canal towpath in Islington, North London, so they paired up with street artists Joe Hill and Max Lowry. These talented artists created an [illusory three-dimensional cliff](https://www.trendhunter.com/trends/optical-flow) that must be working like a charm, because British Waterways are planning to paint other areas of the city.

I bet Joe Hill and Max Lowry didn’t think that one day their street art would be helping to increase the public's safety.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 80% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### What's Driving This Trend

- **Street Art for Public Safety:** The use of street art as a means to promote public safety presents a potential trend in the realm of urban planning and public infrastructure.
- **Illusory Art Installations:** The use of illusory art installations could be a potential trend in promoting caution and awareness in high-risk areas.
- **Collaborative Projects Between Artists and City Officials:** Collaboration between artists and city officials may present opportunities for innovative solutions to public safety concerns.

### Who This Affects Most

- **Urban Planning:** Adopting street art as a means of promoting public safety could lead to more investment and opportunities in urban planning.
- **Public Infrastructure:** The success of this project could generate more interest in investing in other public infrastructure projects that utilize street art for practical purposes.
- **Art and Cultural Industries:** Collaboration between artists and city officials could lead to innovative solutions that benefit both the art and cultural industries as well as public safety.

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