# Modern Vintage Fashion The British Vogue 'The New Vintage' Editorial Stars Tess Hellfeuer By Meghan Young | Published 2013-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/british-vogue-the-new-vintage References: [models](http://models.com/feed/?p=42925) & [vogue](http://www.vogue.com) Second-hand shopping is a burgeoning industry as people embrace [retro styles](https://www.trendhunter.com/trends/vintage-soul-collection) to better express their individuality; the [British Vogue](https://www.trendhunter.com/trends/killabrush) 'The New Vintage' editorial focuses on this enduring fad while addressing the fact that many of these pieces have been updated to suit modern times. It also shows how designers themselves are looking more to the past for timeless inspiration. Starring model Tess Hellfeuer, the British Vogue 'The New Vintage' editorial was shot in studio against a simple white backdrop by photographer Karim Sadli. Captured in both grayscale and color, there is an effortless elegance to the looks that women will want to emulate. Outfitted by stylist Francesca Burns, the brunette beauty sports a wardrobe that mixes refined pieces with others that have a bit more edge. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Modern Vintage Fashion:** The rise of second-hand shopping and designer inspirations for vintage styles creates opportunities for fashion retailers to curate distinctive selections. - **Retro/timeless Fashion:** Embracing the enduring fad of retro and timeless fashion offers fashion designers opportunities to personalize their creative expressions. - **Individuality Expression in Fashion:** Individuals seeking to express their unique style through fashion presents opportunities for businesses to develop personalized clothing options. ### Sectors Adopting This - **Fashion and Apparel Retailers:** Fashion and apparel retailers can leverage modern vintage fashion and retro/timeless fashion trends to diversify their products. - **Sustainability and Environmental Industries:** Modern vintage fashion embraces sustainability and repurposing, creating opportunities for businesses in environmentally friendly industries. - **Fashion Designers:** Fashion designers can draw inspirations from vintage fashion to create personalized styles that cater to today's fashion needs. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Phygital Vintage Shops](https://www.trendhunter.com/trends/byronesque.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md)