# Cleanly Collaged Editorials The British Vogue 'Pop Core' Photoshoot Embraces a Modern Surf Theme By Meghan Young | Published 2014-02-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/british-vogue-pop-core References: [models](http://models.com/feed/?p=49110) & [vogue](http://www.vogue.co.uk) The [British Vogue](https://www.trendhunter.com/trends/killabrush) 'Pop Core' editorial may be inspired by "[splashy surf style](https://www.trendhunter.com/trends/vans-x-queer-surf)" as Models.com puts it, but that isn't immediately evident. Instead, there is a clean, contemporary aesthetic to the photoshoot that is mimicked in the outfits put together. From [sleek shapes and artsy patterns](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) to subdued expressions and chic accessories, the looks are not exactly what one would expect a surfer girl to wear. Shot by photographer Craig McDean, the British Vogue 'Pop Core' editorial appears in the latest issue of the publication. It stars models Sam Rollinson, Lexi Boling and Katlin Aas. In place of Roxy and other surfer brands, stylist Jane How clad them in pieces from the likes of Céline, Kenzo, Dior and more. The editorial is finished with a collaged design. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 84% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Contemporary Surf Fashion:** Incorporating chic and modern elements into surf fashion creates opportunities for disruptive innovation in clothing and accessories design. - **Urban Collage Design:** Combining different textures and patterns in a clean and contemporary way creates opportunities for disruptive innovation in graphic design and advertising. - **High-end Fashion Marketing:** Promoting luxury brands through unexpected themes and collaborations creates opportunities for disruptive innovation in the high-end fashion industry. ### Where This Applies - **Surf Clothing and Accessories:** Integrating sleek and artistic elements in surfwear design creates disruptive innovation opportunities in the traditional surf clothing and accessories industry. - **Graphic Design and Advertising:** Using clean and contemporary collage design in advertising and promotion creates disruptive innovation opportunities for graphic designers and ad agencies. - **Luxury Fashion Brands:** Partnering luxury fashion brands with unexpected themes and target markets creates disruptive innovation opportunities for luxury fashion marketing and branding. ## Related on Trend Hunter - [Sporty Resort Capsules](https://www.trendhunter.com/trends/paper-x-four-seasons.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Collaborative Fashion-Centric Capsules](https://www.trendhunter.com/trends/vivienne-westwood-and-palace.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)