# Patriotic Pictorials British Vogue Gets Nationalistic in October 2009 Issue By Marissa Liu | Published 2009-09-15 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/british-vogue-gets-nationalistic References: [r1ma.blogspot](http://r1ma.blogspot.com/2009/09/inside-vogue-uk-october-2009.html) & [vogue](http://www.vogue.co.uk/) British [Vogue](https://www.trendhunter.com/trends/nft-collection2) gets nationalistic for their October 2009 issue. Famed fashion photographer Mario Testino captures an all-English cast of models including Kate Moss, Naomi Campbell, Lily Donaldson and Stella Tennant for the editorial, ‘Brilliantly British’. Fashion Editor Lucinda Chambers was charged with showcasing [quintessential British style](https://www.trendhunter.com/trends/london-a-love-affair) for the patriotic feature. All of the editorials featured in the October issue do a little [Union Jack](https://www.trendhunter.com/trends/shredded-wheat) flag-waving. With the 25th Anniversary of London Fashion Week just around the corner, this might go a long way in explaining why the October issue of British Vogue gets nationalistic. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 83% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Nationalistic Fashion:** Opportunity for designers and retailers to capitalize on patriotic fashion trends and showcase national pride. - **Celebrity Casts:** Chance to leverage popular and iconic figures in the industry to create impactful and memorable fashion editorials. - **Event-driven Marketing:** Potential for brands to incorporate significant occasions or anniversaries to create contextually relevant marketing campaigns. ### Industries Being Reshaped - **Fashion:** Fashion brands can tap into the nationalistic trend and create collections that celebrate local culture and heritage. - **Photography:** Photographers can explore collaborations with fashion brands to create visually striking and memorable nationalistic campaigns. - **Marketing:** Marketers can utilize event-driven strategies to create impactful campaigns that resonate with the target audience. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Socially Impactful NFTs](https://www.trendhunter.com/trends/nft-collection2.md) - [Collaborative Fashion-Centric Capsules](https://www.trendhunter.com/trends/vivienne-westwood-and-palace.md) - [Luxury Designer Cafe Takeovers](https://www.trendhunter.com/trends/burberry-takes-over.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md)