# Artist-Created Magazine Covers The British Vogue August 2020 Covers Explore the Idea of "Reset" By Laura McQuarrie | Published 2020-07-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/british-vogue-august-2020 References: [designtaxi](https://designtaxi.com/news/410531/British-Vogue-Taps-David-Hockney-Other-Famed-Creators-To-Design-Its-New-Covers/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) & [instagram](https://www.instagram.com/p/CCBmrzFF18t/?utm_source=ig_embed) The 14 British [Vogue](https://www.trendhunter.com/trends/nft-collection2) August 2020 covers were created in collaboration with some of the most [renowned artists and photographers](https://www.trendhunter.com/trends/creator-odyssey) in the UK. All of the magazine covers explore the idea of what it means to "reset," which is a much-needed message during what has been an uneasy and tumultuous year for the world as a collective. Each cover design features a local landscape from each creator—for David Hockney, that's a wheat field near Fridaythorpe in Yorkshire or a view of Carbost, Isle of Skye, as captured by photographer Nadine Ijewere’s [iPhone](https://www.trendhunter.com/trends/city-guide-resorts) camera. Within the pages of British Vogue August 2020, readers will find an essay called All Across the Land by Helen Macdonald that also fits into the magazine issue's overarching theme of "reset." Image Credit: British Vogue ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 99% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Artist-collaborated Covers:** The trend of collaborating with artists to create unique magazine covers offers an opportunity for media outlets to differentiate themselves and create buzz. - **Message-driven Covers:** Magazine covers with a strong message that resonates with readers offer an opportunity to create emotional connections with audiences and drive sales. - **Local Inspiration Covers:** Magazine covers that feature local landscapes inspired by artists offer opportunities for businesses to offer unique perspectives and connect with local communities. ### Industries Being Reshaped - **Publishing:** Collaborating with artists to create unique covers can help publishers attract new readers and generate buzz for their publications. - **Fine Arts:** Creating magazine covers can be an opportunity for artists to showcase their work to a wider audience and collaborate with media outlets. - **Tourism:** Using local landscapes as inspiration for magazine covers can help promote tourism to lesser-known areas and attract visitors to explore new destinations. ## Related on Trend Hunter - [Socially Impactful NFTs](https://www.trendhunter.com/trends/nft-collection2.md) - [Post-Pandemic Art Installations](https://www.trendhunter.com/trends/lakwena-maciver.md) - [Art-Tech Zine Collaborations](https://www.trendhunter.com/trends/twentynine-zine.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Designer-Made Art Installations](https://www.trendhunter.com/trends/unboxing.md) - [Sustainable Artist Endeavors](https://www.trendhunter.com/trends/recasetify.md) - [Interactive Colorful Art Exhibits](https://www.trendhunter.com/trends/david-hockney-bigger-closer.md)