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# Bird-Branded Botanical Vodka
Jays Distillery is a British Vodka Maker with Sophisticated Packaging

By Rebecca Byers | Published 2015-10-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/british-vodka
References: [lovelypackage](http://lovelypackage.com/jays-distillery/)

[Jays Distillery](https://www.trendhunter.com/trends/lunch-menu-for-downtown-toronto) is a Suffolk-based vodka brand that boasts a blue jay as its mascot. The British vodka brand is packaged in sophisticated bottles that feature a touch of the artisan aesthetic as a reflection of its craft distillery production methods.

With a blue jay bird on each of the brand's spirits bottles, Jays Distillery is based out of a historic townhouse in Suffolk that was originally called 'The Jays' due to the high number of blue jays that hung around on the street. Created in a quaint country setting, the product's bottle design reflects the relaxed setting in which the spirits are distilled.

The Jays Distillery product offering includes an [orange-infused botanical vodka](https://www.trendhunter.com/trends/saffron-infused-vodka), a [cucumber-infused botanical gin](https://www.trendhunter.com/trends/820-spirits-gins) and a cinnamon-infused botanical rum.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 34% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Craft Distillery:** Craft distilleries are becoming more popular, offering unique and artisanal spirits that can stand out from traditional brands.
- **Artisan Packaging:** Artisan packaging provides an opportunity to create an aesthetically pleasing and unique design that reflects the craft distillery production methods of spirits.
- **Botanical Infusions:** Infusing spirits with botanicals offers a unique and flavorful twist on traditional liquors and an opportunity for experimentation.

### Who This Affects Most

- **Alcohol:** In the alcohol industry, there is an opportunity to embrace craft distillery methods and unique botanical infusions to create new and interesting products.
- **Packaging:** The packaging industry can provide opportunities for unique designs that reflect the artisanal production methods of craft distilleries.
- **Hospitality:** The hospitality industry can take advantage of the rise of craft distilleries and unique botanical infusions to offer their customers a unique and flavorful spirit experience.

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