# Nefarious Auto Ads Jaguar Continues Its British Villains Campaign with Tom Hiddleston By Laura McQuarrie | Published 2014-04-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/british-villains References: [youtube](https://www.youtube.com/watch?v=ZFqaFu2maDg) & [jaguarusa](http://www.jaguarusa.com/british-villains.html?utm_source=YT1&utm_medium=YouTube&utm_campaign=ArtVillainy) Expanding upon the highly popular British Villains commercials that were first produced for the 2014 Super Bowl, [Jaguar](https://www.trendhunter.com/trends/jaguar-xk) North America has just released a follow-up called 'The Art of Villainy.' The 'Rendezvous' ad that aired during the Super Bowl XLVIII has now garnered 12 million views on [YouTube](https://www.trendhunter.com/trends/mercedesbenz-immortal-love), becoming Jaguar USA’s most popular upload ever. Naturally, it made sense to continue the campaign for the [2015 F-TYPE Coupe](https://www.trendhunter.com/trends/jaguar-type-00), showing off just how good it is to be bad. In the two-minute ad, Tom Hiddleston returns to explain what it is that makes a great villain, including always being a step ahead and having a high attention to detail, which can also be applied to Jaguar. The stunning commercial concludes with a Shakespearean quote from Richard II as Hiddleston drives out to conquer England. Supporting The Art of Villainy, four new 30-second videos were also rolled out for the British Villains campaign, including 'Sound Like a Villain,' 'Drive Like a Villain,' 'Villainous Style,' and 'Have a Plan.' The campaign will continue until July of this year, highlighting the Jaguar F-TYPE Coupe that will go on sale as of May 2014. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 5% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **British Villains Campaign:** Opportunity to create engaging and memorable advertisements by associating products or brands with charismatic and intriguing villains. - **Viral Video Advertising:** Opportunity to leverage the power of social media platforms like YouTube to reach millions of viewers and build brand awareness. - **Storytelling in Advertising:** Opportunity to captivate and connect with audiences through narratives that tap into emotions and convey brand values. ### Industries Being Reshaped - **Automotive:** Opportunity to create disruptive marketing campaigns that challenge traditional advertising norms and create a strong brand image. - **Entertainment:** Opportunity to collaborate with actors and celebrities to promote products or services, leveraging their popularity and influence. - **Digital Marketing:** Opportunity to explore innovative and creative approaches to online advertising, utilizing viral videos and storytelling techniques. ## Related on Trend Hunter - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md)